Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Ronn Torossian is shaping AI — and the answers inside the chatbox.
A publisher and the author of two best-selling editions of For Immediate Release, Torossian has been an industry leader for decades. Now he's building the AI Communications era.
He is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
He was a partner and chief marketing officer of JetSmarter, the private-aviation unicorn acquired by Vista Global, parent of VistaJet.
He is the publisher of Everything-PR — thirty-plus publications of original reporting and AI-visibility research, built to be cited by the AI engines — and the publisher of Olam — Global Jewish Business Intelligence. He has guest-lectured on communications and media strategy at Harvard and other universities.
More than a third of consumers now begin product research with AI, not Google. Torossian's work is to influence the answer — inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Start product research with AI, not Google.
Get the book: For Immediate Release on Amazon
Also on the web: ronntorossian.com · 5wpr.com bio · 5wpr.com articles · Olam · Amazon Author · X (@RTorossian5wpr) · LinkedIn · Forbes
New research from 5W measures pre-legalization AI visibility across Georgia, Texas, and California, where AI engines already point residents toward prediction markets before sports betting is legal.
Reddit lost 86 percent of its ChatGPT citation share in four days. What the collapse, and the disagreement over how to measure it, says about AI visibility.
The 50 domains AI engines cite most in 2026 — Reddit (~40%), Wikipedia (26–48% of ChatGPT), YouTube, LinkedIn, Forbes lead. Synthesized from 680M+ citations across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. Updated August 2026.
25 BigLaw firms ranked across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Kirkland leads. Wachtell wins with the smallest website in BigLaw. Above the Law overtakes Chambers as the retrieval anchor.
The nonprofit crisis communications playbook for 2026 — built from real failures, real recoveries, and the new AI-era reality that ChatGPT and Perplexity surface crisis history when donors ask about your organization.
Unilever owns $50B. Vaseline (8%), Lipton (12%), Hellmann's (8%), TRESemmé (18%)—invisible in ChatGPT, Claude, Gemini, Perplexity, Google. Dove (68%) breaks through. Same parent. Same resources. Different positioning. Proof that strategy matters more than scale inside AI.
Google Gemini reached 1.5 billion users. ChatGPT passed 200 million weekly actives. Two AI engines now split the buyer research surface — and PR teams need different strategies for each.
Cision surveyed nearly 600 PR professionals for its Inside PR 2026 report — the most comprehensive industry benchmark of the year. The data is useful. One metric is completely absent: Citation Share, the measure of whether a brand exists inside AI-generated answers.
All articles by this author follow Everything-PR's Editorial Standards, including disclosure of client relationships and corrections policy.
