Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
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Marketing

Tips on Travel Marketing Campaigns

Companies in the travel industry often have to create attention-grabbing campaigns to inspire their target audience to make a big-ticket travel purchase. Fortunately, there have

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PR Insights

Successful co-branding partnerships

When two brands form a brand partnership, they create mutual marketing and PR benefits. The brands may include retailers, car manufacturers, and restaurants, among others.

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PR Insights

Charities and Public Relations

When it comes to charitable organizations, many of their marketing teams prefer having the media come to them, instead of going out of their way

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PR Insights

Public Relations Rules for Off the Record Chats

Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it’s a very effective public relations tool. Whether that means a business owner is

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PR Insights

The importance of long copy in ads

These days social media plays a crucial role in advertising which has led to the increasing popularity of videos as a medium. In spite of

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PR Insights

Current Effective PR Trends

In the current ever-changing news cycle, companies have to keep up with trends and create content that will help them connect with their target audience.

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Marketing

Music Marketing on Social Media

In the last year, people’s attention spans have drastically shortened, largely due to the pandemic as well as the rising popularity of a number of

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