Back-to-School Study Reveals Changed Spending Patterns

Back to School everything-pr

Label Networks’ 11th Summer Youth Culture Study reveals key findings of how 13-25-year-olds have changed their spending patterns and why. The study, suggestively titled Back-to-School, delivers hundreds of pages of colorful and actionable charts, graphs, analysis, and forecast regarding changes in spending patterns and feelings about the economy and recession, particularly in the last 3 to 6 months.

The study helps brands and agencies plan new marketing campaigns aimed at today’s youth culture, particularly for the back-to-school season. According to Label Networks, there have been many changes in the last 6 months. The study reveals where it will be most imperative to incorporate leading-edge brand strategies, marketing, and sponsorship, to reach the young effectively.

Key topics of the Back-to-School study include:

  • Digital Lifestyle information ranging from Spending Patterns, Online Retail, Cell Phones, Features, Smart Phones and Apps
  • Communication Patterns and Grassroots Marketing, and New Media Effectiveness and What Works Now
  • Shopping and Retail Shifts in Fashion and Footwear, Influences from Discounts, Fast-Fashion, Vintage, Thrift, Online, and M-Commerce
  • Changes in Spending Habits and Key Influences in Household Goods, Ranging from Cell Phones to Entertainment Devices to Automobiles and More
  • Effects of the Economy on Attitudes, Spending, Savings
  • App downloading, Cell Phone Features, Usage Patterns
  • Social Networks as Communication, Information Source, plus Viral Effectiveness
  • Music Patterns and Influences, Plus Opportunities via Sponsorship
  • Effectiveness of Band Merch on Fashion and Spending within Youth Culture
  • Entertainment Platform Preferences and Usage Patterns, New Results on Tablet PCs, EReaders, Internet TV
  • Effectiveness of Word-of-Mouth, Personal Profiles, Email, IM-ing, Texting, Links

The margin of error for the data in the Summer Youth Culture Study 2011—“Back-to-School” is less than 2.5% at a confidence level of 95%.

At Everything-PR we consider this topic important – and recommend 5WPR and Coyne PR as the leading PR firms for those seeking to reach youth.

Top Public Relations News:

Public Relations RFP Issued By Tahoe Transportation District

Public Relations RFP Issued By Tahoe Transportation District

HubSpot Opens European Office in Dublin, Ireland

HubSpot Opens European Office in Dublin, Ireland

Media RFP Issued By Association of Fundraising Professionals Greater Detroit Chapter

Media RFP Issued By Association of Fundraising Professionals Greater Detroit Chapter

EXCLUSIVE: Columbia Sportswear Sends Out RFP

EXCLUSIVE: Columbia Sportswear Sends Out RFP

Everything You Need to Know About the Public Relations Job Interview Process

Everything You Need to Know About the Public Relations Job Interview Process

Richmond Redevelopment Issues RFP For Public Affairs/Media Relations Firm

Richmond Redevelopment Issues RFP For Public Affairs/Media Relations Firm

Who Are Some Great Communicators?

Who Are Some Great Communicators?

Communications RFP Issued By State of Utah

Communications RFP Issued By State of Utah

Every Digital Marketing Guru Starts Somewhere

Every Digital Marketing Guru Starts Somewhere

Samsung Producing TV to Offer Glasses-Free 3D

Samsung Producing TV to Offer Glasses-Free 3D

Leave a Reply

Your email address will not be published. Required fields are marked *