BC Assessment is looking for a media monitoring software
provider that can quantify our communication efforts by tracking media
mentions, gauging brand sentiment, and finding influencers. The software will
also have the ability to accurately track our spokespeople’s efforts across
multiple channels including news sites, social media, blogs, television, and
BC Assessment is a provincial Crown corporation with the
legislated mandate to establish and maintain property assessments that are
uniform in the whole of British Columbia, in accordance with the Assessment
Act. While BC Assessment has no direct role in property taxation, it plays an
integral and impartial role in the provincial property taxation system by
producing an accurate and uniform assessment roll each year. Property values on
the assessment roll form the basis of distributing property tax, providing the
foundation for a stable base for taxing authorities.
Over $7.5 billion in property tax revenue is generated each
year. This funding allows communities to sustain the community services,
transportation and utility infrastructure, schools, police and fire services,
parks, recreational and cultural services that provide broad public benefits to
As we move more into the digital age, BC Assessment would
like an online dashboard capable of tracking and sharing television, online,
radio, and print media, as well as social media. The ability to quickly
generate and share analysis reports based on this news coverage will help BC
Assessment to have vastly improved awareness of what’s in the news and what is
being shared as a result of our earned media campaigns.
Scope of Work:
The media monitoring software should allow for BC Assessment
to setup a dashboard allowing for different search terms. The software will
allow our users to setup automatic, real-time alerts for specific search
criteria. This functionality will help us to stay up to date with on the latest
conversations or news spreading about BC Assessment or other topics of
interest, such as real estate.
The findings of the media monitoring results need to be
stored, provide BC Assessment with the ability to analyze the results, and
create presentation-ready custom reports based on the impacts to our company.
This will include the ability to share media clips and mentions with other
employees as well as the ability to generate media analysis reports that
showcase the scope, reach of our communications campaigns. The findings must be
accessible at a later date to provide an accurate year-over-year analysis.
In summary, the services are expected to be provided through
an online dashboard that allows Communications employees from BC Assessment to
be able to:
Track earned media coverage across online, print media, television, radio and social media sites;
Produce an advertising value and potential reach for all media coverage;
Track geographic distribution of media coverage;
Set up real-time alerts so users can know when news is breaking;
Create analysis reports to track the tone and reach of our earned media campaigns;
Run and create year-over-year analysis reports;
Gauge sentiment of our brand mentions across media;
See online conversations and track influencers of who is sharing stories about BC Assessment; and
Share news summaries, media clips and online conversations with other employees.