Established in 2005, Beautiful Planning Marketing and PR (BPM-PR) has grown into a
full-service global PR firm. To ensure extensive reach, the agency has strived
to be one of the best PR companies in the space. Today, BPM-PR maintains a
network of offices located in Vancouver, London, San Francisco, and New York to
serve its clients effectively.
Top campaigns conducted in the
is a global eCommerce store
offering quality Korean skin-beauty products with attainable pricing. The store
offers the American market a variety of skin-care products, consisting of
natural ingredients such as soybean, green tea, and more.
The core objective of the PR campaign, conducted by BPM-PR, was to generate brand awareness and credibility in the beauty space. In the US market, the objective was to maximize exposure.
collaboration with the Beauteque marketing team, developed a strong message
relating to the benefits of using Beauteque products and their affordability.
The results were exceptional, with Beauteque being featured on WWD,
TeenVogue.com, Instyle.com, Goodhousekeeping.com, Bustle, XOvain, and
increased sales, brand awareness, reinforced the brand’s credibility and led to
the establishment of Beauteque’s CEO as an industry expert.
SimpleDeal is a mobile app that enables U.S. diners to view restaurant deals and offerings with a few taps on their smartphones. The company’s PR problem was based on how to maximize exposure within its hometown to facilitate the collection of user data. The data was to help create a strategy of when and how to roll-out the app in U.S. cities.
BPM-PR employed a media-mix strategy targeting the Long Beach
area of California. Through targeting a mix of technology media, California
morning shows, restaurant magazines, and Long Beach newspapers, SimpleDeal
achieved exceptional results.
led to increased awareness of the mobile application, set a stage for
partnerships and negotiations with industry stakeholders, and made data
available for testing.