BPM-PR: NYC Fashion and Beauty PR Agency Since 2005

Beautiful Planning Marketing & PR, or BPM-PR Firm, is an independent New York PR agency founded in 2005 by Monique Tatum, who is founder, CEO and president. It specializes in fashion, beauty, lifestyle, wellness, event and technology PR and celebrated its 18th anniversary in 2023.

Originally published September 2020. Updated October 17, 2026.

Who founded and leads BPM-PR?

Tatum founded the agency in 2005 and is CEO and president, according to its 2023 release, in which she said longevity gives the firm insight into predicting successful media campaigns. Case study listings say the firm created a celebrity fashion show for New York Fashion Week and worked on Hot 97's Summer Jam events; those are the firm's own accounts.

What does BPM-PR do?

The firm lists consumer product, fashion, beauty, lifestyle, event, technology, crisis and reputation, corporate and author and expert PR divisions. A 2015 release described expansion to Vancouver and San Francisco, and a later release announced a London office in Mayfair. EPR's fashion PR and beauty PR sections cover its main categories.

Which clients has BPM-PR worked with?

The 2023 release names Armitron, Bellabeat, The Moulin Rouge, Sabon, The Mane Choice, iOne Digital, Cougar Shoes, Us Weekly's Most Stylish New Yorker event, the Dance Magazine Awards at Alvin Ailey and Hot 97 Summer Jam's 20th anniversary, and a 2015 release added Hera London. A case study site lists Beauteque, Rebtel and SimpleDeal.

What recognition has BPM-PR received?

The firm says Forbes named it one of America's Best PR Firms in 2021. This is the firm's own statement.

How does BPM-PR compare with other New York PR firms?

BPM-PR is a small founder-led fashion and beauty boutique, so compare it with SEQUEL, HL Group and the firms on EPR's best PR firms in New York page.

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Related: PR agency profiles, New York PR firms, Fashion PR, Beauty PR, 5W Public Relations