Beautiful Planning Marketing & PR (BPM-PR): Firm Profile

Founded by Monique Tatum in 2005, Beautiful Planning Marketing & PR (BPM-PR) has grown into a full-service, global boutique PR agency. Headquartered in New York City with offices in Vancouver, London, and San Francisco, BPM-PR has worked with clients ranging from Microsoft Partners and NBC Universal to consumer beauty and lifestyle brands, and has provided PR counsel to businesses of every size.

Why BPM-PR Stands Out

Beyond the founder's expertise, four aspects have fueled the agency's growth.

1. A Creative, High-Caliber Talent Pool

BPM-PR's team has built a reputation for consistency, professionalism, and creative execution. The agency has helped grow brands including Beauteque, The Moulin Rouge, SimpleDeal, The Mane Choice, and The Reality of Fashion The Reality of AIDS (RFRA).

Through a comprehensive training and development program, BPM-PR's publicity professionals are equipped to take campaigns to a high level of execution. Located across major business hubs — Vancouver, New York, London, and San Francisco — the team continues to accelerate BPM-PR's visibility across the PR and marketing space.

2. Strong Media Connections

Media relationships can make or break a PR campaign. BPM-PR's connections help clients close the communication gap between consumers, celebrity names, events, products, and brands. Through an aggressive earned-media approach, the Tatum-led agency generates coverage that allows campaigns to punch above their weight.

BPM-PR clients have been featured consistently in outlets including The New York Times, Motor Trend Magazine, The Chicago Tribune, Essence, ComputerWorld, and EXTRA.

3. Winning National and International Campaigns

BPM-PR started local and scaled global. Headquartered in New York City with offices in Vancouver, London, and San Francisco, the agency launches campaigns that leverage both local and international media. The Mane Choice campaign, for example, drove a dramatic sales increase, expanded editorial and celebrity press, positioned the company's CEO as an expert, grew celebrity endorsements, and accelerated the brand's penetration of the U.S. beauty and healthy hair market.

4. A Strategic Mission

BPM-PR's mission is to deliver timely, consistent, and accurate communication through channels that generate returns for clients. That accountability at every level keeps messaging tight and prevents the drift that dilutes a brand's voice over time.

Campaigns from the BPM-PR Portfolio

Beauteque (Beauteque.com)

Beauteque is a global eCommerce store offering Korean skin-beauty products at attainable pricing — natural-ingredient formulations built around soybean, green tea, and other actives, aimed at the American market.

The BPM-PR campaign objective: build brand awareness and credibility in the beauty space and maximize U.S. exposure. Working with Beauteque's marketing team, BPM-PR developed a message centered on product benefits and affordability. Beauteque landed features in WWD, TeenVogue.com, Instyle.com, Goodhousekeeping.com, Bustle, XOvain, and Yahoo Beauty. The campaign lifted sales, reinforced brand credibility, and established Beauteque's CEO as an industry voice.

SimpleDeal

SimpleDeal is a mobile app that lets U.S. diners view restaurant deals with a few taps. The PR challenge: maximize hometown exposure to generate the user data needed to shape a rollout strategy across U.S. cities.

BPM-PR ran a media-mix strategy targeting the Long Beach, California market — technology media, California morning shows, restaurant trades, and Long Beach newspapers. Result: sharp lift in app awareness, a foundation for industry partnerships and negotiations, and the usage data needed to model national expansion.

Beautiful Planning Marketing & PR (BPM-PR) is a boutique agency — nimble enough to move fast, resourced enough to compete globally. More PR firm profiles are available in Everything-PR's PR Firms & Communications Agencies directory.