Choosing A Digital Marketing Agency?

Choosing a good digital marketing agency isnt easy.

Here are important factors to look out for:

●     Needs and Budget

○    A company needs to first well describe its needs before meeting with an agency. Factors to be kept in mind include SEO, graphic design, and website.

●     Transparency of An Agency

○    A reputable agency should have a working website, bio and a client list. Caution should be taken with agencies that make big promises with incredibly low rates. Full transparency is an important aspect to look for when choosing a digital marketing agency. 

●     Results Promised

○    Unfortunately, some agencies will make huge promises but do not have the skills to deliver. A company may find itself having to pay a fortune each month in the belief that it usually takes a  longer duration to see organic traffic results. A credible agency should be able to describe their unique approach to content creation.

●     Ask Relevant Questions

○    Some good questions to ask include “Do you have a portfolio of successful campaigns?, Who will complete the work? , What results can you promise?

What Services Do Digital Marketing Agencies Offer?

 

SEO

One of the main jobs of a digital marketing agency is to get a company rank high in search engine results. This means the relevant content is presented to the target audience and at the proper time. Digital agencies can boost a company’s SEO by link profile audit, SEO campaign management, and infographics.

Social Media Marketing

This is an effective way to build brand awareness and it also directs users back to the company’s website. Agencies use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. 

Web design

A website is where users get to know more about a product or service. Therefore, if it is not physically appealing it can lead to missed leads. Agencies offer web design services to ensure a company’s brand stays relevant to the market. 

Email marketing

Email marketing is a smart way to connect with customers on a personal level. It makes it possible to offer coupons and send personalized messages. It is a popular strategy used by digital agencies to promote brand awareness. 

How Do Digital Marketing Agencies Get Clients?

Open Directories are a popular method that digital marketing agencies use to find clients. These resources include Yellowpages, Whitepages, Yelp, and Local.com. These are great places to search for since there are numerous companies listed along with their emails and phone numbers.

Social networks open up opportunities to reach out to individuals especially with the help of lead generation tools. LinkedIn and Facebook groups is a direct approach to finding clients that most agencies use. Larger marketing companies purchase a database of potential clients which is already targeted and has lots of built-in features. Although it is an expensive method, it is the fastest route to finding potential clients.

Is SEO Free?

SEO cannot be free because a lot of work is put into it before the desired results can be seen and this comes at a cost.

Why is SEO so expensive?

The pricing of SEO depends on the quality and effectiveness of the services. One of the main reasons why SEO is expensive is that an agency will first need to perform a link audit on a website to inspect all the links causing poor performance. This is a labor-intensive procedure that involves reaching out to each website owner to request them to remove the toxic and unnatural links.

How can I do SEO for free?

It is possible to improve a site’s visibility on search engines without having to rely on professional help. Google trends is a free SEO tool that compares how queries change over time. It offers an overview of what people search for and the keyword terms that are popular. Screaming frog is another popular free SEO tool. It achieves something similar to an audit, looking for problematic areas in a site such as broken links and duplicate pages. 

Rank Checker is a tool that shows where a website lands in search engines and even offers suggestions on how to improve. Besides using these free tools, it is also important to build up a site with the keywords in mind. The target keyword should be on the URL and the title. Nice optimized images also keep visitors glued to a site.

How can I teach myself SEO?

A lot of internet reviews point out to MOZ as one of the best beginners’ guide to SEO.  It is a free course that covers in-depth topics on ranking and visibility, keyword research, link building, and on-site SEO. Putting into practice the things learned is the second important step in mastering the art of SEO. Set up a blog or website and practice on it. Join a group such as SEO Meetups.

PR firms that are strong in digital marketing include 5WPR and Zeno Group.

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