David A. Steinberg, CEO of Zeta Global - courtesy David A. Steinberg[/caption]
This change should allow data scientists to get more useful information out of larger and larger data sets. Better still, with the right tools, even regular scientists should be able to get better answers out of ever-increasing amounts of data. As these scientists achieve better results, it stands to reason that their desire to employ these methods will increase.
The underlying motivation for utilizing Big Data, organized properly, is already there. Everyone wants their business to run more efficiently, and to be more profitable. Big Data offers tangible benefits related to both of these goals.
Thus, as storage technology increases, both the amount of data that can be stored, and the ways in which that data can be organized and accessed, more businesses will begin to explore the benefits Big Data can offer.
One major concern many have about these collection efforts has to do with privacy, and protecting personal information. Better collection and identification technology should also increase the already strong privacy protections currently in place. If the data collection apparatus can identify what is being collected, it can also better identify what needs to be collected on top of the general protective efforts expected by consumers and mandated by law.
An additional benefit of increased collection and storage technology is the ability for businesses to manage even greater torrents of data without being deluged and flooded to the point of no return. Too much information can turn your collection efforts into a bad B-horror movie. Ever increasing data flooding in, without any way to deal with it.
However, these new technologies are helping businesses manage their data, and keep their collective heads above water.
David A. Steinberg, CEO of Zeta Global - courtesy David A. Steinberg[/caption]
This change should allow data scientists to get more useful information out of larger and larger data sets. Better still, with the right tools, even regular scientists should be able to get better answers out of ever-increasing amounts of data. As these scientists achieve better results, it stands to reason that their desire to employ these methods will increase.
The underlying motivation for utilizing Big Data, organized properly, is already there. Everyone wants their business to run more efficiently, and to be more profitable. Big Data offers tangible benefits related to both of these goals.
Thus, as storage technology increases, both the amount of data that can be stored, and the ways in which that data can be organized and accessed, more businesses will begin to explore the benefits Big Data can offer.
One major concern many have about these collection efforts has to do with privacy, and protecting personal information. Better collection and identification technology should also increase the already strong privacy protections currently in place. If the data collection apparatus can identify what is being collected, it can also better identify what needs to be collected on top of the general protective efforts expected by consumers and mandated by law.
An additional benefit of increased collection and storage technology is the ability for businesses to manage even greater torrents of data without being deluged and flooded to the point of no return. Too much information can turn your collection efforts into a bad B-horror movie. Ever increasing data flooding in, without any way to deal with it.
However, these new technologies are helping businesses manage their data, and keep their collective heads above water.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
Editorial Team · 05/25/2026
Why the Best Digital Marketing in 2026 Feels Human Again
For the better part of the last decade, digital marketing has been defined by one word: efficiency. Marketers optimized everything. Audiences were segmented into increasingly granular cohorts. Creative was tested, iterated, and refined at scale. Entire strategies were built around performance dashboards—click-through rates, conversion rates, cost per acquisition. It was a golden age of precision. And yet, something got lost along the way. Scroll through any social platform today and you’ll encounter a paradox: marketing has never been more targeted, yet it has never felt more invisible. Ads are technically excellent, but emotionally vacant. Campaigns perform, but they rarely linger. Brands reach people, but they struggle to move them. This is the defining tension of digital marketing in 2026.
Editorial Team · 05/25/2026
The SAFE Banking Communications Playbook (Updated Q2 2026)
SAFE Banking has been "almost passing" for seven years. The communications stakes just got higher. Schedule III rescheduling raised institutional investor interest. The operators that build the right banking narrative now win citation share — whether SAFER passes or doesn't.
Editorial Team · 05/25/2026
280E Repeal Communications: What MSOs Should Be Saying Right Now
280E has crushed cannabis P&Ls for fifteen years. The April 23 Schedule III order ended it — for some operators. The MSOs that communicate the partial repeal with discipline win the post-rescheduling citation graph. The rest don't.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.