BRANDING RFP ISSUED BY CLOVIS

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For those seeking opportunities to grow alongside caring and sharing neighbors, the small, agrarian town of Clovis, situated on the plains of eastern New Mexico and home to Cannon Air Force Base, comprised of diverse, friendly and inclusive people, businesses and organizations welcomes all newcomers and visitors with open arms, provides the foundation and support you need to expand your horizons so you can enjoy being part of the Clovis family and making a positive difference in your life.

Brand Promise

Welcoming all into the Clovis family, creating connections that inspire growth with endless opportunities.

Brandline Heartfelt Connections.

Endless Horizons. This brandline should be included as a key component of the primary logo design.

Background:

Clovis recently completed development of a new community brand positioning. The Clovis/Curry County Chamber of Commerce (The Chamber) is seeking proposals to create a bold, fresh logo that will reflect the mindset of the brand and the spirit of the community. The logo should be unique and memorable while at the same time enabling people to gain a more positive perception about Clovis. The brand positioning, brand promise and brandline are highlighted below. The Chamber will give final approval for all work performed.

Scope of Work:

Logo Deliverable

At least three drafted logo designs to be delivered by March 31, 2021 for review. Delivery of the final selected logo must include the following:

a. Colors and Fonts – Clovis has not established a preference for color scheme or font style. However, the selected colors and fonts should align to the feeling that the brand conveys.

b. Grayscale/B&W – The logo should look great both in color and in greyscale or black & white.

c. Thumbnail – The logo should also look great and be readable when scaled down to a thumbnail size image

d. File Formats – The logo should be available in multiple digital file formats such as Illustrator, jpeg, png, EPS, PDF, tif, etc. High resolution and low-resolution files should be provided. The goal is to be able to easily scale the logo from large format print requirements to small web usage.

e. Style Guide – A style guide is required to convey proper usage of the logo, fonts and colors.

Additional Branded Marketing Collateral Once the logo has been designed, the Clovis/Curry County Chamber will consider hiring the awarded designer to create additional branded materials which could include print & large format collateral design (billboard design, tradeshow materials, letterhead, etc.), as well as digital and social content.

Eligibility

To be eligible to be awarded this project, the respondent must hold a bachelor’s degree in graphic design, logo design or a closely-related field, or have comparable work experience. The respondent must demonstrate significant experience with design as it relates to logo development. In addition, the respondent should have proven experience designing other print and digital materials. Priority will be given to qualified designers in Clovis/Curry County, as well as respondents having experience with branding initiatives.

Due Date:

March 7

Address:

Clovis/Curry County Chamber of Commerce at pr@clovisnm.org or 575-935-2114

Agencies to consider include Shift Communications and Finn Partners.

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