The purpose of this RFP is to identify a marketing professional that will have the ability to develop and execute a strategic and tactical marketing plan that will attract visitors to Brattleboro to shop, dine, stay and enjoy our town. Given the modest amount of money we have been allocated, we are looking for a creative thinker who can give us the best bang for our limited marketing bucks!
The Brattleboro (Vermont) Community Marketing Initiative is
a collaboration between the Brattleboro Area Chamber of Commerce (Chamber) and
the Downtown Brattleboro Alliance (DBA). We are comprised of an 11-member
project team with the objective of developing and implementing a marketing plan
for the town of Brattleboro, Vermont.
On March 23, 2019, Brattleboro Town Meeting Representatives
appropriated the sum of $42,119 for the joint promotion of Brattleboro by the
Brattleboro Area Chamber of Commerce and the Downtown Brattleboro Alliance.
Scope of Work:
The marketing professional will:
Create a five (5) year marketing plan to drive
more visitation to Brattleboro. The plan must include a short term, single year
implementation plan with usable materials and budget.
Identify the target audience and create
appropriate marketing concepts and messaging that resonates with a wide
demographic, paying careful attention to diversity and inclusion.
Develop systems of measurement for short-term
success that will feed into longer range goals and objectives.
Report to the executive directors of the Chamber
and the DBA monthly in writing and/or in person on upcoming campaigns as well
as results and analytics.
Provide a year-end summary of progress and
results to the project team.