Buying Trends on Fourth of July
MyWebGrocer announced the buying trends for this Fourth of July holiday. These include the traditional grilling and barbecue produce, from hot dogs, hamburgers, and potato chips to sauces and tools. The survey shows the most popular brands, while offering valuable insights to grocery businesses as they work to optimize supermarket shelf management and online sales.
MyWebGrocer announced the buying trends for this Fourth of July holiday. These include the traditional grilling and barbecue produce, from hot dogs, hamburgers, and potato chips to sauces and tools. The survey shows the most popular brands, while offering valuable insights to grocery businesses as they work to optimize supermarket shelf management and online sales.
MyWebGrocer drilled down into online sales data from the past three years to see what grocery stores might expect this Fourth of July. The study offered market insight for condiments, chips and grilling meats, as well as revealed results for regional sales. According to MyWebGrocer sales data the level of pre-holiday growth outpaced other popular condiments like mayo (up 14% the week of July Fourth) and mustard (up 4% the week of July Fourth). Ketchup sales dropped slightly the week of July Fourth (falling -12% and -10%, respectively), but regained popularity (up 43% Fourth of July week compared to the week prior).
The top brands of potato chips in online unit sales for the two weeks before July Fourth were Lay’s, Pringles, Utz, Ruffles and Herr’s. The brands with the highest growth rates the two weeks leading up to July Fourth from were PopChips (up 867%), Shearer’s (up 389%), Old Dutch (up 320%), Boulder Canyon (up 278%) and Krunchers! (up 221%). MyWebGrocer revealed that beef (burgers and steaks) is the most popular grilling meat for Independence Day, but not by as much as one might expect. Shoppers are also buying hot dogs (14% of grilling meat unit sales two weeks leading up to July Fourth) and pork (10% of grilling meat sales two weeks leading up to July Fourth).
As far as regional sales data goes, MyWebGrocer found that in Delaware, New Jersey and Pennsylvania, chicken beat out beef for the No. 1 grilling meat in unit sales the two weeks before the Fourth of July in 2010, while Michigan, Missouri and Oregon are hot for hot dogs, with unit sales accounting for more than 30% of the grilling meat sales over the two weeks leading up to Fourth of July.
Washington, Oregon, Minnesota and Louisiana online shoppers like to add pork to the grilling mix for Fourth of July. Sales of pork in those states represent 20% – 25% of the grilling meat purchases for the two weeks leading up to Fourth of July, compared to 10% nationally for the same period.
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