City and County of San Francisco Request for Proposals for San Francisco International Airport International Marketing Services

Contract No. 50314

Request for Proposals Issuance: AUGUST 11, 2022 

Pre-Proposal Conference: AUGUST 17, 2022, 11 a.m. (PST) MICROSOFT TEAMS 

Deadline for Questions: AUGUST 26, 2022, 3 p.m. (PST) 

Deadline to Submit Proposals: SEPTEMBER 21, 2022, 3 p.m. (PST) 

Period for Protesting Notice of Intent to Award Within (5) five business days of the City’s issuance of a Notice of Intent to Award. 

RFP No. 50314 – International Marketing Services

Contract Administrator: Melissa Andretta 

Director – Aviation Marketing and Development San Francisco International Airport

Airport Commission Offices, International Terminal G, 5th Floor, San Francisco, CA 94128 Phone: (650) 821-5049 Email:


This Scope of Work is a general guide and is not intended to be a complete list of all necessary work. The Scope of Work for SFO’s International Marketing Services Program may include, but is not limited to, the services listed below. Nothing in this RFP or any awarded contract guarantees that work will be assigned. Any services performed under the awarded contract(s) will require prior written authorization from the Airport and a mutually signed work order with detailed project scope, specific deliverables, specific milestones and deadlines, necessary resources, team members and roles assigned, other expenses (e.g., travel), required reports, and include a not-to-exceed project budget amount.

A. Strategic Planning and Marketing – Provide marketing support in key markets including but not limited to Asia, Europe, The Americas, and Oceania and promote SFO in international markets with activities that include, but are not limited to:

• Preparing and executing marketing programs to attract new air service.

• Preparing and executing marketing programs to support current airline service.

• Securing creative partnerships with airlines and/or travel trade partners to promote new

and existing air service to SFO.

• Arranging new partnerships with travel industry partners for co-promotional marketing


B. Aviation Development Support – Provide support for aviation development and promote SFO’s new flights with activities that include, but are not limited to:

• Organizing/arranging familiarization tours in support of potential airline service(s).

• Organizing trade missions with key partners: San Francisco civic and business leaders,

Northern California tourist boards, U.S. Travel Association, and other such entities.

• Arranging for partnerships with hotels and tourism attractions to support familiarization

trips and visiting airline officials.

C. Market Research – Provide localized market intelligence support for research efforts used in

developing business cases for potential air service, including but not limited to:

• Providing demographic and other similar data on key markets.

• Forecasting/analyzing air travel and tourism trends.

• Providing key marketing information on developments in the travel and airline industries.

• Providing key insights on Bay Area data to be used to develop new routes.

D. Public Relations – Provide support for public relations efforts to promote SFO and new air service, including but not limited to:

• Utilizing existing in-country network and public relations contacts.

• Writing/translating press releases.

• Strategic planning/execution on the ground overseas for major in-country public relations

campaigns for SFO.

• Strategic planning/execution of inaugural events and promotional activity for new airline

service to SFO.

• Coordinating with the SFO’s Communications & Marketing Staff to:

o Create and maintain a segmented media/influencer list for SFO’s use.

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