City of Boise, Arts and History Brand Awareness and Engagement RFP
A&H requests proposals by qualified firms to research, create and develop an implementation plan for brand activation efforts. Responses to this RFP will provide A&H with the information required to assess, evaluate and select a consultant based on prior experience, qualification, methodology and approach, and work performed in the government sector and in similarly sized communities. It is important to note that this is a brand activation campaign rather than an initiative to create a new brand or an effort to rebrand the agency.
Scope of Work
The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified consulting firms with solid experience in audience research and analysis (both quantitative and qualitative), message/positioning development, and government identity/branding including development of a brand activation campaign; recommendations for techniques and rollout to include interactive and social media marketing, as well as traditional marketing, media and promotions; and recommendations for results tracking/measurement. The Boise City Department of Arts & History (A&H) is seeking the development of brand activation efforts to help increase awareness of and engagement in the department, its services, and programs.
Audience Research
Understand how people perceive the department, use its services, and participate in its programming
Awareness & Engagement
Increase department awareness and service/program engagement through:
- Identification & Pride – Identify and promote what A&H stands for and makes it distinct and appealing both locally and in a regionally competitive environment;
- Uniformity – Convey a common message and image of the department to audiences both within and outside the City of Boise;
Endorsement
The brand activation efforts must be authentic and resonate with stakeholder groups, citizens, businesses, and community/cultural organizations within the City of Boise and throughout the region to ensure public trust.
Tracking & Measurement
Provide ways to accurately track and measure brand activation efforts, including, but not limited to, brand sentiment, awareness and engagement
Due Date
January 9th 2019 at 1:00 pm
Contact
City of Boise
Department of Arts & History
150 N. Capitol Blvd.
Boise, Idaho 83702
