CITY OF DETROIT: RFP for Media Strategist for Planning and Buying Services
Contact: Leonard Jones – 313-224-0959
Friday, September 13, 2024 @ 4PM EST
In the Supplier Portal as specified in Section 4.5
of this RFP.
PROJECT REQUEST
The City of Detroit Office of Contracting and Procurement (OCP) on behalf of The Elections
Department request proposals from qualified Respondents to render certain technical or
professional services (“Services”) as set forth in this RFP to provide proposals for a Media
Strategist for Planning and Buying (MSPB). The qualified Respondent will administer support to
the Elections Department in strategizing and developing a media plan and executing media
purchases for various marketing campaigns.
1.2. BACKGROUND/DESCRIPTION OF ENVIRONMENT
The Detroit Elections Department is seeking an experienced and innovative media contractor for
media strategy, development, planning and buying for campaigns that will provide targeted
engagement, value, flexibility, accountability, on-going in-campaign reporting and traffic
reconciling.
1.3. AWARD CLAUSE INCLUDING RENEWAL OPTIONS
If a contract is awarded as a result of this RFP, it will be a City of Detroit Professional Services
Contract (Attachment E). The term of the contract will be for one-year. Any renewal option
exercised under this contract is effective only after the approval of the Detroit City Council and
signed by the Chief Procurement Officer. The City reserves the right to make multiple awards
as a result of the RFP.
Section 2. Statement of Work
2.1. SERVICES TO BE PERFORMED
The Contractor will provide Media Strategy for Planning and Buying (MSPB) Services to
Detroit Elections Department. Contractor has an in-depth understanding of the Detroit media
market across all mediums, and based on City- provided campaign, audience, and budgets, can
strategize and develop a media schedule, plan, buy and monitor all media buys and provide
accountability on each media buy. Such activity may include (but is not limited to):
• Devise, launch, and execute value-added, cost-effective marketing strategies.
• Strategize and place media campaigns that positively impact engagement, return on investment (ROI), and added value.
• Raise awareness within the targeted audience to help drive positive Call to Actions (CTA).
• Leverage relationships with key stakeholders and media partners to achieve
optimum media marketing outcomes and best negotiated media rates.
• Provide media expertise in delivering compelling communications and content across various platforms, traditional and digital.
• Present a recommended media plan within budgets and identified by medium.
• Monitor the media buy to ensure proper placement, activity, audience engagement and campaign optimization.
• Provide complete information on creative requirements and placement in an appropriate time frame to meet deadlines and is directed back to appropriate call to actions provided.
• Prepare and submit reporting as requested, that could include weekly metrics on campaign performance and leads developed and provide ongoing recommendations for campaign optimization.
The Elections Department will determine each project budget by evaluating the potential impact and cost effectiveness of the proposed plan.
