Show Marketing Benefits
Man-made climate change implies that regular human activities push climate change over the edge. However, the most damaging effects of climate change happen when companies make poor decisions negatively affecting the environment on a large scale. This could include anything from spilling millions of gallons of oil into the ocean or pumping waste into nearby rivers.
To convince more companies of the benefits of making climate-friendly decisions, appeal to their bottom line. Show companies how doing what’s best for the environment now can cost them less money down the road. While people are more likely to think about current needs and resources, companies must plan ahead to please shareholders and other key influencers of their business.
Celebrity Endorsement
Celebrity endorsement can make or break any campaign. The key lies in finding a celebrity who not only provides lip service to the cause but who supports climate change even after the cameras stop rolling. Leonardo DiCaprio has used every platform available to advocate for action to slow and prevent climate change.
It took DiCaprio more than a quarter of a century of producing films before he finally won an Oscar. And what did he do? He turned this major win into an opportunity to speak to an issue much dearer to him than being recognized for his great work. This kind of celebrity sends the right message to the masses. It also allows the message of climate change to reach a broader audience.
A Kiddie Version
The best (and worst!) habits begin within our youth and often follow us into adulthood. This applies to climate change, just as it applies to table manners, hygiene, and taking one’s schoolwork seriously. The earlier children are taught about global warming, the more ingrained it becomes, which in turn affects their daily decisions.
But feeding children facts and figures meant for adults doesn’t work. Scientists and other advocates need to find simpler ways of bringing the message of climate change across to children in a way that is fun, easier to understand, and provides easy tips to apply what they have learned.
While most people believe climate change exists, not enough people are taking action. As a result, scientists should use these tips to step up their advocacy game plan and become more creative in their approach.PR Insights & Public Relations Strategy
By EPR Editorial Team4 min read
Delivering Climate Change to the Masses
By EPR Editorial Team4 min read
Show Marketing Benefits
Man-made climate change implies that regular human activities push climate change over the edge. However, the most damaging effects of climate change happen when companies make poor decisions negatively affecting the environment on a large scale. This could include anything from spilling millions of gallons of oil into the ocean or pumping waste into nearby rivers.
To convince more companies of the benefits of making climate-friendly decisions, appeal to their bottom line. Show companies how doing what’s best for the environment now can cost them less money down the road. While people are more likely to think about current needs and resources, companies must plan ahead to please shareholders and other key influencers of their business.
Celebrity Endorsement
Celebrity endorsement can make or break any campaign. The key lies in finding a celebrity who not only provides lip service to the cause but who supports climate change even after the cameras stop rolling. Leonardo DiCaprio has used every platform available to advocate for action to slow and prevent climate change.
It took DiCaprio more than a quarter of a century of producing films before he finally won an Oscar. And what did he do? He turned this major win into an opportunity to speak to an issue much dearer to him than being recognized for his great work. This kind of celebrity sends the right message to the masses. It also allows the message of climate change to reach a broader audience.
A Kiddie Version
The best (and worst!) habits begin within our youth and often follow us into adulthood. This applies to climate change, just as it applies to table manners, hygiene, and taking one’s schoolwork seriously. The earlier children are taught about global warming, the more ingrained it becomes, which in turn affects their daily decisions.
But feeding children facts and figures meant for adults doesn’t work. Scientists and other advocates need to find simpler ways of bringing the message of climate change across to children in a way that is fun, easier to understand, and provides easy tips to apply what they have learned.
While most people believe climate change exists, not enough people are taking action. As a result, scientists should use these tips to step up their advocacy game plan and become more creative in their approach.Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Other news
See all
Ronn Torossian · 05/29/2026
The Comparison Page Model Is Breaking
AI is collapsing the sportsbook affiliate funnel. The intermediate layer that built gambling marketing for twenty years is being compressed out of existence. The gambling affiliate economy is built on one structural assumption: customers searching for a sportsbook will land on a comparison page before they land on an operator. That assumption is breaking.
EPR Editorial Team · 05/29/2026
Why Gambling Companies Are Becoming Invisible in AI Search
The gambling industry spent two decades optimizing for Google, but AI and answer engines are breaking that discovery infrastructure. This article explains how AI is restructuring gambling discovery, making many companies effectively invisible, and what operators need to do to adapt.
EPR Editorial Team · 05/29/2026
Who Controls AI Answers in Public Affairs?
Wire services and .gov own the facts. Think tanks own the framing.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.