Communications RFP Issued By Government of Nunavut
PURPOSE
The Government of Nunavut (GN) Department of Community and Government Services, on behalf of the Department of Economic Development and Transportation, is issuing this Request for Proposals (RFP) for services in the following areas:
1. Project and Event Management Services
2. Strategic Planning and Program Design
3. Communications / Public Relations / Facilitation
4. Tourism and Cultural Industries Training Services
5. Tourism and Cultural Industries Research
6. Marketing, Branding, Media Planning and Buying Services
7. Video and Photography Services
8. Exhibition and Maintenance Services
The Department of Economic Development’s (EDT) division of Tourism and Cultural Industries (TCI) works with Nunavummiut to develop strong and sustainable tourism and cultural sectors in Nunavut. On occasion, TCI experiences very high volumes of work levels where timelines, deliverables, and competing priorities occur, which can often make it harder to meet the division’s goals. As a result, the division requires additional capacity for short periods for special and technical projects. The success of TCI’s programs and service delivery is dependent on the division’s ability to manage resources and information in a timely manner. TCI intends to establish a Standing Offer Agreement (SOA) using this RFP process as a preliminary step, with the agreed list of contractors possessing the required credentials in a variety of specialized program areas unique to tourism and cultural industries. This SOA will allow TCI to periodically increase capacity for specific events and projects, communication and policy services functions for up to the next three years. Some projects will have the requirement of being completed under short timelines.
BACKGROUND
About Tourism and Cultural Industries
The Tourism and Cultural Industries division employs staff dedicated to the tourism and cultural industry sectors to guide tourism development through continued collaboration between government and stakeholders, to develop and coordinate initiatives and programs to support Nunavut’s cultural industries, and to provide quality advice and support concerning tourism and cultural industry related programs, development, and innovation. The division administers the Community Tourism and Cultural Industries (CTCI) funding program and provides information to businesses and individuals in the tourism and arts sectors. The Division also supports community organizations, non-governmental organizations and sector associations. The division core funds the Nunavut Tourism, and the Nunavut Film Development Corporation to help these organizations encourage sustainable tourism and cultural economic development throughout the territory.
VISION
To support and promote the development of Nunavut’s tourism and cultural industries sectors by encouraging and coordinating sector specific partnerships, programs, and initiatives.
Goals
a) Encourage the development and enhancement of tourist attractions, products and services at the local and territorial level.
b) Achieve consistent, sustainable tourism growth by managing the sector through a sound regulatory framework, consistent and comprehensive data collection, and by implementing effective models and support for community-based business development.
c) Demonstrate the socio-economic impact of the arts within communities and strive to encourage excellence and innovation in Nunavut’s arts sector by providing support and funding to artists and arts organizations.
d) Serve all arts sectors, including but not limited to: music, performing arts, visual arts and design, film, new media, and publishing.
e) Encourage industry development by establishing cross-sectorial partnerships and collaborations
SCOPE OF WORK
1. Project and Event Management Services
Organizing conferences, workshops, seminars, trade shows, focus groups, community consultations, industry and stakeholder consultations and other types of projects and events on behalf of EDT TCI, including:
• Executing advertising and promotional campaigns
• Securing sponsors and partners
• Working with suppliers, exhibitors and committees
• Developing and overseeing budgets
• Organizing venues, speakers, and technical support
• Managing registration
• Preparing event materials
• Managing logistics
• Security services
• Overseeing venue and room bookings
2. Strategic Planning and Program Design
Significant experience in tourism and cultural industries related strategic planning and program design, including knowledge of the realities and limitations of the cultural art and tourism sectors in the territory:
• Business case development and analysis, strategic business planning, vision, mission, core values, short term and long-term planning and SWOT analysis. Organized methodologies and approaches to assist TCI in insuring goal consistency and alignment
• Completing a market assessment and strategic development framework
• Assessing feasibility of ‘one-window’ licencing approach for all tourism operators
• Assisting with Tourism Strategic Development Plan for communities
• Assisting with raising awareness about the potential benefits of tourism to all communities
• Developing feasibility studies, program policies and guidelines, and other support documents required in the development of effective programs, services and initiatives within the tourism and cultural industries sector
3. Communications / Public Relations / Facilitation
High degree of experience in tourism and cultural industry initiatives with respect to communications, public relations, and facilitation services, including:
• Developing communications plans and strategies, including any required writing, editing, research, and translation and proofreading services
• Public Relations and/or media information campaigns. Gather, research and prepare communications material for internal and external audiences. Assist with the preparation of brochures, reports, newsletters and other communication tools and campaigns.
• This may also include facilitating community and stakeholder consultations, develop and organize workshops, meetings ceremonies and other events for publicity, and information distribution purposes. Coordinate special publicity events and promote for internal and external audiences.
• Developing communication protocols for specific industry sectors, including marine tourism, updated tourism legislation, and cultural development initiatives such as ‘Authentic Nunavut’
4. Tourism and Cultural Industries Training Services
Experience with developing and delivering pan-national indigenous tourism and cultural industries career-readiness training and workshops. Successful vendors may be required to provide the following services:
• Developing training supports for tourism service providers, visual artists, musicians, sculptors, performers, and others
• Delivering training workshops
• Developing public workshops and consultations on community-based tourism and cultural development issues
• Skills and professional development opportunities for GN Tourism Officers
• Skills and professional development opportunities for artists of various disciplines
• Community readiness training for local tourism service providers and key community members
5. Tourism and Cultural Industries Research
Experience with tourism and cultural industry specific data collection and survey development and delivery, including working with visitor information centres, airlines/airports, cruise ships, hunting and fishing businesses, retailers, household surveys, tourism websites and social media to gather information. The following services may be requested:
• Development of a year-round GN delivered Visitor Exit Survey
• Improving data collection and analysis, including developing conceptual design, a turn-key system, and management structure to over-see collection
• Monitor the economic impact of tourism and cultural industries
• Developing a Market Assessment Report as required
• Conducting market impact assessment studies
• Development of template-able ‘Industry Report Card’ on state of the industry
6. Marketing, Branding, Media Planning and Buying Services
Establishing strategies that are well-planned, well-executed and measurable, and to provide tools for TCI to implement the strategies in order to increase awareness and reach their target audience, including:
• Develop branding and marketing plans including graphic design services for Nunavut’s tourism and arts and creative industries sector
• Review and analysis of existing research and knowledge related to tourist activities, including business tourists, cruise tourists, and leisure travellers
• Market research in different Inuit art sectors, including research on prospective niche markets
• Market research in different tourism sectors, including indigenous tourism, marine tourism, sports tourism, high-end niche tourism, and more
• Development of marketing strategy and creative implementation plans
• Social Media Management including management of user generated visuals through online platforms
• Digital Assent Management through online platforms
• Regular content refreshment on website
• Digital media planning and buying
• Creative design, adaptations and rotation
• Provide point of view on advertising opportunities
• Developing effective campaign evaluation tools
• Promotional materials to provide support and increase corporate knowledge of the brand
• Providing workshops/seminars on branding and marketing to industry, including to Nunavut artists and tourism operators
• Leveraging, integrating or rebranding existing brands and trademarks that are related to Nunavut’s art and tourism sector (Authentic Nunavut, Igloo Tag)
• Obtaining the proper copyrights to reproduce pictures of an artwork or a performance for marketing purposes, using the CARFAC minimum fee schedule
7. Video and Photography Services
Tourism and Cultural industry specific video and photography experience an asset, including:
• Conducting research
• Writing scripts and developing storyboards
• Shooting footage (video and stills)
• Location sound recording
• Writing narration and voice-over recording
• Picture and sound editing
• Producing and directing
• Re-recording and sound mixing
• Post-production online and colour correction
• Duplication and versioning
CLOSING DATE – 10 March 2022
SUBMISSION
Department of Community and Government Services
Government of Nunavut
Attention: Malcolm Guri, Technical Procurement Officer
Iqaluit, Nunavut X0A 0H0
Electronically: via the Nunavut Tenders Bid Box .
Agencies to consider for this include Magrino PR and SS PR.
