Communications RFP Issued By Me Fine Foundation

2019-10-29 by Jim Crickell
Communications RFP Issued By Me Fine Foundation
Communications RFP Issued By Me Fine Foundation

We are seeking a communications partner to help us with an overall communications strategy and monthly implementation on earned and owned media. The purpose of this Request for Proposals (RFP) is to solicit information and offers for these services from partners interested in working with Me Fine.

Background:

One in three families with children experiences significant financial burden at some point due to medical care costs, and roughly three out of every five personal bankruptcies are byproducts of insurmountable medical debt. Since 2004, Me Fine Foundation, Inc. (Me Fine) has addressed this overwhelming need by providing both financial and emotional support to more than 2,000 families with one or more child who is experiencing a medical crisis. We work with families whose children are being treated by Duke Children’s Medical Center, UNC Children’s Hospital, or WakeMed Children’s Hospital.

Scope of Work:

At a recent board retreat, increasing brand awareness was identified as a top priority for a majority of staff and volunteers. Our organization is looking for a professional partner to help us spread the word about the great work Me Fine does in our community to increase our donor base, attendance at our fundraising events, and support network.

We anticipate working with a partner on a monthly retainer basis, with an increased spend during months preceding major events (March and September). The partner should help with the development of an annual communications plan, ongoing recommendations and implementation, and social media support and implementation. The partner should plan to work with Me Fine’s executive director, Joey Powell, as its main point of contact. Others within the organization, including staff and board members, may also attend meetings, approve content, etc.

Project Requirements

  • Immersion session or kickoff
  • A communications plan that includes earned and owned media ideas, including specific pitches and social media moments.
  • Monthly earned media implementation support.
  • Monthly social media support.
  • Other support as mutually agreed upon based on partner ideas and recommendations and Me Fine’s available funding.

Due Date:

November 4th, 2019

Address:

joey.powell@mefinefoundation.org

Relevant agencies worth considering include Hunter PR and Small Girls PR.