Companybook Harnesses Big Data to Enhance B2C Connections
Companybook’s new business network combines collaboration, lead generation and media monitoring specifically to help British businesses match-make with potential customers internationally. The Norwegian company uses social enterprise software to help companies understand market position and brand reputation of various businesses and fosters engagement with contacts through collaborative tools.
Companybook’s patented System and Matching technologies analyzes structured and unstructured data, including 87 million company records from 212 countries and over 3 million online news and social media sources. Its new company network provides corporate, financial and global information from nearly 90 million organizations in over 200 countries, as well as news from over 3 million online sites, to companies for free or an annual subscription price of £147 per user. Replacing existing services for around 1/10 of the total cost, Companybook harnesses the business advantages now offered by social-focused platforms, despite the economic challenges.
Of Companybook’s innovation, technology entrepreneur and founder Harald Jellum states:
“Never before has global company data been combined with social media tools for users in the UK or internationally…We asked ourselves how far organisations of all sizes would go to find the right customers and how we could use our expertise to build the first social platform that would become indispensable for their business.”
According to Companybook staff, the market for social enterprise technologies is expected to increase at a compound annual growth rate of 61% to $6.4 billion in 2016. The network offers British organisations the benefit of using services with broad reach that also simplify the access and integration process.