Consumer PR

New Label challenges long-held allergy warnings

New Label challenges long-held allergy warnings

You’ve seen the labels all over the snack aisle: “may contain traces of tree nuts” or “made in the same factory as peanuts” … warnings meant to convey caution to those who may have peanut allergies or other health issues that can be exacerbated by nuts. Now, reports are surfacing

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Pepsi takes the lead in evolving cola wars

Pepsi takes the lead in evolving cola wars

In the 1980s, the cola wars raged across every aspect of media. From magazine and TV ads to Billboards, sports star endorsements to product placement in everything from middle schools to motion pictures, you had to choose one or the other. There was no middle ground.

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Food Industry Promotes Healthy and Simple Comfort Foods

Food Industry Promotes Healthy, Simple Comfort Foods

Fosterfarms.com shares healthier version of favorite comfort foods – trading out pasta for “zoodles” and baked chicken for fried. There are many ways to “healthify” the foods we eat and that trend increases as seen on many social media platforms. Even regular favorites like Fettuccine Alfredo can be lighted up

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JCPenney’s could be turning it around

JCPenney’s could be turning it around

The last few years have been very tough for big retail department stores. Consumer shopping habits are changing. Expectations are different and lifestyles are shifting. The Old Way hasn’t been able to shift quite fast enough to grab the Millennials like they did their parents and grandparents.

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