Consumer PR

Citi Pepsi

The Pepsi Porch Will No Longer Call Citi Field Home

One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to

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Bacpm

Food PR: How A Once-Lowly Product Took The Food Industry By Storm

Unless you’ve been living under a rock, you’ve probably noticed bacon is everywhere. An increasingly trendy food item, permeating popular culture and rendering the humble breakfast meat a de facto cultural icon for millennials. Today, two out of three American restaurants include bacon as an item on their menu —

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Consumer PR

What is Consumer Public Relations

The new wave of consumers changed the market as we know it today. These consumers force companies to become more proactive, try to keep up, or be left behind. Companies selling to these customers cut back on advertising over the last decade. As customers turn to social spaces to communicate,

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edible arrangements

Peppercomm Chosen As Public Relations Agency Of Record By Edible Arrangements

Everything-PR News has exclusively learned that New York based Peppercomm has been chosen as the new Public Relations company of record for Edible Arrangements International, the Connecticut based franchise company that, according to Wikipedia “specializes in fresh fruit arrangements.”  Dallas based BizCom Associates – a franchise specialist company – will

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Pasta PR

The Public Relations of Pasta

PR campaigns can sometimes be saucy. As was the case in 2014 when CEO of activist company Starboard Value, Jeff Smith, battled against the forces of Darden Restaurants, Inc. owners of Olive Garden and other chains. As a result of the campaign, Jeff Smith took control as chairman Darden effectively

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apple marketing

5 Marketing Lessons Every Company Can Learn From Apple

Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say

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5 Great Fashion Week Publicity Stunts

As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW’s past. If you are working in Fashion PR, it’s essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts:

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Restaurant everything-pr

The Best Restaurant PR Campaigns Ever

Business owners and PR professional in Consumer PR, are constantly planning for new ways to attract customers. Recently, we found some successful, fun, helpful, altruistic, and fun PR campaigns undertaken in the restaurant PR world.. Harney Sushi. Ever wanted to give sushi a try but don’t know anyone who is

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