For the past seven years, Coke’s branding slogan has been “Open Happiness”. In a recent shift announced yesterday, the multi-billion dollar soft drink brand is changing its slogan to ‘Taste the Feeling’. The branding change comes at the behest of Chief Marketing Officer Marcos de Quinto, who changed the slogan
The election season is in full swing, and voters are hanging on every last word of their favorite candidate. As Democrats and Republicans pick from the politicians vying for the nomination, they’re becoming fiercely loyal to their candidate of choice. Even when these figures “flip-flop” on issues, backtracking on previously-made
Not long after falling beneath Amazon as the top retailer in the country, Walmart faces more negative PR news. According to multiple media reports, Walmart will shutter 269 stores this year, a cost-saving move that will impact more than 16,000 workers and create a cascade of public relations consequences the
He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW
Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization and digital-age advertisements. They use many different agencies – In September 2008, Coke hired the Dewey
Anheuser-Busch, the maker of Budweiser, Heineken (known for not only its eponymous well-loved lager but Dos Equis, Newcastle and Amstel Light as well) and MillerCoors, make up three of the world’s biggest and most popular names in beer brewing. Together, they comprise well above half of the United States’ beer
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to
Unless you’ve been living under a rock, you’ve probably noticed bacon is everywhere. An increasingly trendy food item, permeating popular culture and rendering the humble breakfast meat a de facto cultural icon for millennials. Today, two out of three American restaurants include bacon as an item on their menu —
The new wave of consumers changed the market as we know it today. These consumers force companies to become more proactive, try to keep up, or be left behind. Companies selling to these customers cut back on advertising over the last decade. As customers turn to social spaces to communicate,
Everything-PR News has exclusively learned that New York based Peppercomm has been chosen as the new Public Relations company of record for Edible Arrangements International, the Connecticut based franchise company that, according to Wikipedia “specializes in fresh fruit arrangements.” Dallas based BizCom Associates – a franchise specialist company – will
