Anheuser-Busch, the maker of Budweiser, Heineken (known for not only its eponymous well-loved lager but Dos Equis, Newcastle and Amstel Light as well) and MillerCoors, make up three of the world’s biggest and most popular names in beer brewing. Together, they comprise well above half of the United States’ beer
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original idea behind Pepsi’s sponsoring the Mets via Citi Field in 2009. Yet, the Mets failed to
Unless you’ve been living under a rock, you’ve probably noticed bacon is everywhere. An increasingly trendy food item, permeating popular culture and rendering the humble breakfast meat a de facto cultural icon for millennials. Today, two out of three American restaurants include bacon as an item on their menu —
The new wave of consumers changed the market as we know it today. These consumers force companies to become more proactive, try to keep up, or be left behind. Companies selling to these customers cut back on advertising over the last decade. As customers turn to social spaces to communicate,
Everything-PR News has exclusively learned that New York based Peppercomm has been chosen as the new Public Relations company of record for Edible Arrangements International, the Connecticut based franchise company that, according to Wikipedia “specializes in fresh fruit arrangements.” Dallas based BizCom Associates – a franchise specialist company – will
PR campaigns can sometimes be saucy. As was the case in 2014 when CEO of activist company Starboard Value, Jeff Smith, battled against the forces of Darden Restaurants, Inc. owners of Olive Garden and other chains. As a result of the campaign, Jeff Smith took control as chairman Darden effectively
Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say
As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW’s past. If you are working in Fashion PR, it’s essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts:
Apple released their high-tech watch several months ago it’s catching on with people. We’re certain Apple isn’t backing away, so how can companies start using Apple Watches to further brand and promote their products and services? First, let’s talk about a few apps already available to download on your Apple Watch.
Fashion brands can do stunts and PR tricks to their hearts content at events like fashion week, no matter where the venue. But if their fashion isn’t up to speed, nothing will save them. So, assuming your brand has the great fashion down pat, what next? How do you stand
