Remember when Panera was just the place you and your friends got together for a latte? Where you could kill a couple hours working on a laptop and sipping hazelnut coffee? Well, those things are all still possible, but that’s not how Panera is defining itself these days. After a
Three food processing companies competing on a global scale are Del Monte, Green Giant, and Birds Eye Foods. Each vies for the best branding of canned and frozen foods going forward in the 21st century. Each sits on the shelf next to the others, and it’s PR’s role to create clever
Well, some said it could never happen, but the leading purveyor of “healthy and organic” groceries is getting trashed by the very people who, last year, were singing its praises. Whole Foods is under the gun, and it doesn’t look like things will get much better any time soon. In
We’ve all seen the commercials of various products being advertised by Pepperidge Farm and Sara Lee, thanks to the creative endeavors of their PR campaigns. And while both brands remain successful amidst many other competing brands, each campaign has its differences. Pepperidge Farm – Pepperidge Farm was founded by Margaret
First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so. Here’s a few good ones: Prezly is a very popular program. The company was started in 2010
Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one
For the past seven years, Coke’s branding slogan has been “Open Happiness”. In a recent shift announced yesterday, the multi-billion dollar soft drink brand is changing its slogan to ‘Taste the Feeling’. The branding change comes at the behest of Chief Marketing Officer Marcos de Quinto, who changed the slogan
The election season is in full swing, and voters are hanging on every last word of their favorite candidate. As Democrats and Republicans pick from the politicians vying for the nomination, they’re becoming fiercely loyal to their candidate of choice. Even when these figures “flip-flop” on issues, backtracking on previously-made
Not long after falling beneath Amazon as the top retailer in the country, Walmart faces more negative PR news. According to multiple media reports, Walmart will shutter 269 stores this year, a cost-saving move that will impact more than 16,000 workers and create a cascade of public relations consequences the
He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW
