Harnessing Acxiom data, quadrantONE products – PRIME, TRIO and MONTAGE – comprise a suite of targeted ad solutions that offer marketers audience information and actionable insights to improve a campaign’s ROI.
HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman’s responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
LeapFrog Enterprises, Inc. announced today that it has entered into a partnership with Sesame Workshop to bring Sesame Street to the LeapPad learning tablet for children. Starting in June, Sesame Street will be available for purchase from the LeapFrog App Center. Sesame Workshop is the non-profit education organization behind Sesame
Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?
Before the launch of a new ship, the Carnival Breeze, M&C Saatchi PR was chosen to handle Carnival Cruise Lines consumer and trade PR in the UK. M&C Saatchi PR’s mission is to help enhance the visibility of the Carnival brand in the UK through national, lifestyle, consumer, social and
Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it
Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.
Oreo, the iconic American cookie best served with milk, will be celebrating 100 years this March 6. The PR campaign however already debuted, with NASCAR’s Tony Stewart.
Reading through press releases this morning, I came across in interesting one from Tesco’s Fresh & Easy brand in the US. The UK retail giant’s local grocery store charm, now takes on a bit of corporate hyperbole via press release. An upscale grocery store announces a relaunch of their careers
Pat Lindle examines whether Starbucks is a green company or not, and how it goes about achieving its goals with the environment.
