Mobile phones are location-based because we are. And as far as marketing goes, brands have been pining for a day when they could better target customers based on their location. Thanks to smart phones and the many apps utilizing our GPS, that day has arrived. H&M is the latest to
CBS’s 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
Toyota is losing money and credibility as of late. After dealing with recalls for faulty accelerator pedals for the past few months, the car manufacturer is still reeling. Things aren’t looking to get better any time soon. Reports of Toyota losing 60% of its revenue from having to halt sales
Turns out, the Super Bowl might be okay after all. I’m not talking about the game. That will be entertaining, I’m sure. But the commercials are often the longer-lasting points of discussion when it comes to the biggest game night of the year, with all of America tuning in for
A recent study from Compete.com claims that more and more shoppers are getting comfortable making online purchases from their smart phones. The survey shows that approximately 37% of smart phone users have purchased something with their devices in the last 6 months. More popular items include music, books, DVDs, movie
Coca Cola generally does a good job with its marketing, though some campaigns have been hit or miss. With the new bottle design having already taken over stores across the nation, it’s time to keep the sales going and encourage a little more brand recognition. The latest marketing campaign from
Just a year past our noted economic downfall, we’ve managed to shift our thinking when it comes to money. Many of us are on a budget these days, and consumer surveys indicate that the public intends on maintaining their budget throughout the holiday season. Yet the numbers tell a different
If GoodGuide is really committed to its cause, than there should be no “Buy Now” buttons on product listings with low ratings. Otherwise, an action like rating low a popular Christmas toy would translate for many as a PR stunt.
Social networks do a lot these days. They keep us connected with friends, updating us to their every (geographic) move. They act as personal assistants, reminding us of birthdays and tasks. They recommend movies, television shows and books, while also providing hubs for casual gaming and other entertainment. Social networking
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.
