Unique challenges confront the legal marijuana industry. Following decades of government agencies demonizing marijuana, practitioners in the industry must communicate the value and safety of their newly legal product to target audiences. Before diving into specific advice, the general purpose of public relations should be defined. PR is a service that
Apple recently launched its new payment system, Apple Pay, which allows customers to purchase items from physical stores using their iPhone and iPad. This idea has been around for quite some time and Google was the first to market with Google Wallet. Both ideas allow users to simple go to
Recently, social media has been awash with a handful of shared blog entries with people vowing to give up their Keurig and go back to the big pot. Nobody, to date, is talking about giving up coffee altogether – perish the thought! But Jonah Engler, an avid coffee drinker says
The larger you are, the more public you serve. The more public you serve, the more vital your PR presence. Given that dynamic, Ronn Torossian says it’s no wonder Walmart’s PR team is overtaxed 24-7. But even for a company always in the crosshairs of public debate, holiday shopping season
Through inspiration great success becomes obtainable. At Everything PR, we like to start each day by sharing quotes to help inspire one another throughout the work day. Put together by our staff, here are some great quotes on Inspiration by people such as Richard Branson, Dr. Gil Lederman, John Quincy
“Should” you be open on Thanksgiving? There are many different thoughts on this great holiday debate. Two years ago the first retail businesses began encroaching on the national Thanksgiving holiday. Coming at the end of the Great Recession, the general public cringed, but then sort of shrugged. They understood the
CEO of 5WPR Ronn Torossian: Once thought of as a throwaway trend in a market saturated with technology, wearable technology are at a pivot point where it can either succeed or fail. What was seemed to have been pioneered by Nike, the fitness band is now taken up by rival companies
Why do people become real estate brokers if not for the incredible opportunity to make a lot of money in a single transaction? Of course there are other reasons too; it can offer a flexible schedule, some live for the thrill of the sell, and, particularly in New York, some
G.E., since its inception, has always been an innovator. And for good reason, the company was founded by one of the world’s greatest innovators – Thomas Edison. And, from a market perspective, the only thing Edison understood better than innovation, was how to make money off those innovations. G.E. has
While we can agree that there’s some true to the saying “excellent leaders are born, not made”, the capacity for outstanding leadership is intrinsic. People can become great leaders as long as they’re willing to learn, make mistakes, and share their experiences with others. Why should CEOs, managers, business owners,
