Safety Still a Touchy Topic in NASCAR
Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale “The Intimidator” Earnhardt. Since that time, the sport’s governing body has taken some...
Category: Corporate PR
GM Doubles Down on Self-driving Cars
Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity. Automakers are rushing to develop their own brand and hoping to corner the...
Best PR Software For Results
First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so. Here’s...
Bayer vs. Johnson & Johnson: A PR Overview
Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of...
Men’s Wearhouse vs. Banks: Merger Doomed From the Start
He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It...
Cleaning Up The Automotive World with CEOs
The climate in the automotive industry is anything but clear, and it seems some of the leading industry CEOs are trying to do something about it. Before the historic climate change agreement by world...
The Difference in PR Strategies: Coke vs. Pepsi
Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization...
Has Pfizer become the Corporate World’s Modern Day Vigilante?
Pfizer recently sealed a $160 billion deal with Allergan. This move not only creates the largest drug maker in the world, by sales. It also provides a means of escaping high corporate tax rates...
The Pepsi Porch Will No Longer Call Citi Field Home
One mega brand on its own generates enough fizz to drive sales and brand loyalty. But a strategic alliance of two brands usually creates a force to be reckoned with. This was the original...
Elon Musk’s SpaceX hires Norwegian PR firm First House
SpaceX needs access to frequencies for their planned satellite constellation. Because FCC regulations can be very regulatory, larger companies sometimes choose a different route by establishing a company in a smaller country and requesting...
