Developing stakeholders and clients as top-of-mind sources for media is a strategic approach that can elevate a brand’s visibility, credibility, and thought leadership. By positioning key individuals within an organization as go-to experts in their respective fields, companies can attract media attention and shape public perceptions. Clear selection criteria Identify
Media training is an essential tool for any organization looking to effectively communicate its messages, control its narrative, and respond adeptly to media inquiries. Whether a company is preparing executives, spokespeople, or subject matter experts, media training equips them with the skills and knowledge they need to handle interviews and press interactions successfully.
In the ever-evolving landscape of business and industry, establishing a company as a thought leader can be a game-changer. Thought leadership not only positions an individual or a company as an authority in their field but also opens doors to new opportunities and collaborations. However, as more individuals and organizations
In today’s fast-paced digital world, the media landscape is constantly evolving. Whether it’s a public figure, business executive, or spokesperson for an organization, understanding how to effectively communicate with the media is essential. Media training, often overlooked, can make a significant difference in one’s ability to convey their message accurately and
In the world of B2B (business-to-business) marketing, understanding the target audience is paramount. Companies looking to thrive in this competitive landscape must go beyond a basic understanding of their customers and delve deep into the minds of their B2B buyer personas. What are B2B buyer personas? B2B buyer personas are semi-fictional representations
Employee experience (EX) refers to the attitudes, feelings and overall perception of an employee towards their job, workplace environment, and the organization as a whole. It is a rather holistic concept that covers every touchpoint of the employee’s journey – from recruitment and hiring to onboarding, development, and beyond. Employee
Events can be a powerful tool for building brand awareness, connecting with a target audience, and creating memorable experiences. However, in today’s competitive landscape, it’s important to go beyond the ordinary and create stand out events that leave a lasting impact. There are a few effective event marketing strategies that can help
Elizabeth Holmes, the founder and former CEO of Theranos, has been found guilty on 4 out of 11 federal fraud and conspiracy charges after a months-long trial. The verdict marks a stunning downfall for Holmes, once hailed as the next Steve Jobs, who now faces potential prison time and fines. Elizabeth Holmes and Theranos
In the realm of B2B marketing and sales, most companies don’t really think about whether they’re going to end up selling their solutions for a long time using the same old strategies. While in an ideal world, that would be true, it isn’t in the B2B market. Unlike B2C consumers,
In today’s highly competitive B2B landscape, generating leads is a crucial aspect of any successful business. Traditional lead generation methods such as cold calling and email blasts are becoming less effective. That’s why B2B companies are looking for creative ways to attract potential clients. There are some innovative strategies that
