Corporate PR

pfizer public relations

Pfizer drops the cost of vaccine to charities

It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking

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Investor Relations Research Findings from the Academic World Show How to React to Activist Shareholder Attacks

Investor Relations Research Findings on Shareholder PR

Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR

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Budweiser Rebrands As America

Budweiser Rebrands As America

This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its

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Automotive industry

Mitsubishi in trouble on both sides of the world

Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker

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sunedison public relations

SunEdison problems spell trouble for solar promoters

At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The industry took a relatively big PR hit recently when SunEdison Inc. filed for Chapter 11 bankruptcy

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GM logo

GM makes the right call on recall

For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW and other automakers, the GM story has fallen off the front page, but it’s not been

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Nascar Safety

Safety Still a Touchy Topic in NASCAR

Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale “The Intimidator” Earnhardt.  Since that time, the sport’s governing body has taken some steps to improve driver safety. But some NASCAR pilots are saying the measures to date are

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