YouTube is undoubtedly moving into a more advertising-oriented model. However, the basis of their advertising may be eroding. The company is in the enviable position of being the site that most people associate with high-quality video on the internet. The sheer profitability of their position is the reason why their
The economy of today is complex, and this means that it is quite tricky to keep or find work even for those employees who are well qualified. With the increasing number of talented individuals seeking opportunities, you have to work extra hard so as to keep your job and also
– Ronn Torossian discusses the limitless potential smartphone’s present in creating effective serendipitous marketing moments – Your smartphone is an almost limitless personal brand marketing tool. If you are one of the infinitesimally small percentage of people actually getting the most out of your smartphone, congratulations. But if you are not actively using
There are many leaders in this country calling for a “national conversation” about race. More importantly, there appear to be millions of people ready to have that conversation. That combination could trigger a sea change in race relations in the United States. Or, if handled poorly, it could take what
The SXSW event has not only been creating some buzz for brands, musicians and entertainment in Austin, but also across the country. The interaction with consumers and fans at this event can make memories that stick in their minds for years to come. Upcoming Trends In the past there have
It always seems that when Google updates its search ranking algorithms, negative results ensue for those attempting to promote themselves through the world’s largest search engine. That being said, it may come as refreshing news that the latest algorithm update actually works in favor of companies that are using search
When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the Millennial generation. How is this possible? Millennials are not watching network news! Every business that is
Techcrunch is the award winning, industry leading tech blog, news service and conference organizer. The firm has been providing breaking coverage of Silicon Valley and all things technology for over a decade. It’s conferences are recognized around the world as the gold standard for start-ups. Now, the firm is engaging
Thought leadership has become more important to a company’s survival than ever with the proliferation of Internet-based interactions. At the executive level, thought leadership is crucial to establishing a company as an industry leader and the company’s command staff as people with new and innovative ideas. However, many CEOs ignore
The annual bacchanal of basketball we call March Madness is about to begin. This celebration of college hoops is not only a major distraction for much of America, but it is also a major money maker and a huge opportunity for schools at every level to make an impact. There
