Activist shareholders, those with shares in a company who have ideological clashes with the company, are becoming more of a problem in the corporate domain. Clashes can be centered on human rights, environmental issues or corporate political spending disagreements. The activist shareholders can stop progress when they initiate negative PR
This may be the most presumptuous branding move in the beer industry since they coined the name, “King of Beers” … or it could be one of the most shrewd and audacious marketing moves of the decade. Recently, Budweiser announced, at least for the summer, it would be renaming its
Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker
At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The industry took a relatively big PR hit recently when SunEdison Inc. filed for Chapter 11 bankruptcy
Verizon employees began their strike early in April protesting to the company’s plans to outsource jobs and transfer some work to other areas of the country. Leaving the company to face the largest strike in their history. But it turns out, at least to this point, the strike is having
For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW and other automakers, the GM story has fallen off the front page, but it’s not been
Fifteen years ago this month the world of NASCAR was rocked to its core by the death of racing legend Dale “The Intimidator” Earnhardt. Since that time, the sport’s governing body has taken some steps to improve driver safety. But some NASCAR pilots are saying the measures to date are
Self-driving cars may seem like some science fiction dream, but there are already companies using the technology in a limited capacity. Automakers are rushing to develop their own brand and hoping to corner the market. The latest contender: General Motors. The American automaker recently purchased Cruise Automation, a San Francisco-based
First, the list we share is not comprehensive, just a few ones to get you started if you aren’t already using them, and some more to try if you haven’t yet done so. Here’s a few good ones: Prezly is a very popular program. The company was started in 2010
Bayer Healthcare and Johnson & Johnson are two of the world’s leading pharmaceutical companies. Serving consumers the world over with products essential to their health and well-being, these businesses rely on the trust of millions. A good PR strategy is absolutely essential to both. Healthcare is a field where one
