Creative RFP Issued By UN Capital Development Fund

The overall objective of this assignment is to develop a professional video based on the key successes made of the project for the target audiences along with some key way forward for the development of the micromerchants. The broader objective is to showcase the key research findings, field scenario, key changes made and recommendations through developing a video targeting micro-merchants, associations, financial institutions, service providers, retail sectors policy makers, regulators, practitioners etc. Through the developed video, the impact will be shared to all the partners, regulators, donors, financial institutions, MNOs, service providers and other projects/organizations which would like to learn about the project for their feedback for future reference.

Under this assignment, the selected bidder will be responsible for the following:

1) Script development: Develop a draft script once the document review and required meetings held to understand the project and key objective of the video development. The draft script will be reviewed by the SHIFT team and provide relevant feedback to be incorporated. 

2) Story board development and its approval: The vendor will develop a story board once the script is locked. Then they will submit the story board to the SHIFT team for feedback/comments. The vendor will review, captured, footage & stories in accordance with the feedback provided from the SHIFT team and fine tune the story board final approval.

3) Filming: The vendor will film as per the agreed plan in consultation with UNCDF. If needed project team will help them for filming. SHIFT Team will ensure the presence of project beneficiaries, respective persons for interviews for filming and the communications officer will ensure necessary support to vendor where and as require.

4) Photographs taking and development of photo stories: The vendor will ensure photographs taking during video shooting featuring micro-merchants in actions especially using digital business platforms of our innovation partners. A total of around 50 photographs to be taken. The photographs will be using for UNCDF’s different publications and development of series of photo stories. The vendor will develop a total of 5 photo stories from the photographs taken with subtitled and branding. These photo series will be posted to UNCDF web platforms and social media. 

5) Background music for video: Any music that will be used in video must be aligned with copyright laws. The vendor will be advised to use locally composed new music that fits better for story and creates emotion of the audiences.

6) Post Production (Video Editing): The vendor will edit the video clip according to approved script and share to SHIFT team for review and feedback. Vendor must incorporate the feedback given by the SHIFT team. The feedback and incorporation may go on until the satisfactory output ensures. The SHIFT team will review the quality of video clip in accordance with specification. Vendor will provide all raw footage of the project to SHIFT team in a portable hard disk (hard disk will be provided by SHIFT)

Background:

UN Capital Development Fund (UNCDF) and Inclusive Finance: UNCDF provides investment capital and technical support to both the public and the private sector. It provides capital financing — in the forms of grants, soft loans and credit enhancement – and the technical expertise to unleash sustainable financing at the local level. UNCDF’s work on inclusive finance seeks to develop inclusive financial systems and ensure that a range of financial products is available to all segments of society, at a reasonable cost, and on a sustainable basis. UNCDF supports a wide range of providers (e.g. microfinance institutions, banks, cooperatives, money transfer companies) and a variety of financial products and services (e.g. savings, credit, insurance, payments, and remittances). UNCDF also supports new delivery channels (e.g. mobile phones, digital platforms) that offer tremendous potential for scale. Shaping Inclusive Finance Transformations: The Shaping Inclusive Finance Transformations (SHIFT) programme framework for the South Asian Association for Regional Cooperation (SAARC) countries is a regional market-facilitation initiative aiming to improve livelihoods and reduce poverty in SAARC countries by 2021. SHIFT – SAARC seeks to stimulate investment, business innovations and regulatory reform to expand economic participation and opportunities for women and help small and growing businesses to be active agents in the formal economy.

Scope of Work:

The selected firm will work closely with the Communications Officer and with the overall guidance of the Country Project Coordinator of SHIFT in Bangladesh programme. The developed video will be uploaded on UNCDF websites and online platforms, in the archive, in various multimedia projects and will also be shared with stakeholders during events, meetings, workshops.

Under the assignment, the selected firm will work to achieve the followings:

· Script development : Develop a draft script once the document review and required meetings held to understand the project and key objective of the video development. The draft script will be reviewed by the SHIFT team and provide relevant feedback to be incorporated. 

· Story board development and its approval: The vendor will develop a story board once the script is locked. Then they will submit the story board to the SHIFT team for feedback/comments. The vendor will review, captured, footage & stories in accordance with the feedback provided from the SHIFT team and fine tune the story board final approval.

· Filming: The vendor will film as per the agreed plan in consultation with UNCDF. If needed project team will help them for filming. SHIFT Team will ensure the presence of project beneficiaries, respective persons for interviews for filming and the communications officer will ensure necessary support to vendor where and as require.

· Photographs taking and development of photo stories: The vendor will ensure photographs taking during video shooting featuring micro-merchants in actions especially using digital business platforms of our innovation partners. A total of around 50 photographs to be taken. The photographs will be using for UNCDF’s different publications and development of series of photo stories. The vendor will develop a total of 5 photo stories from the photographs taken with subtitled and branding. These photo stories will be developed as per issue specific based on the interventions made from the project, e.g: capacity enhancement, digital transactions, business development, customers attractions, consumer rights. These photo series will be posted to UNCDF web platforms and social media. DocuSign Envelope ID: 0DCA7F5C-E6B7-4452-A778-746DB74E962F 20

· Background music for video: Any music that will be used in video must be aligned with copyright laws. The vendor will be advised to use locally composed new music that fits better for story and creates emotion of the audiences. Copyright must be added 

· Post Production (Video Editing): The vendor will edit the video clip according to approved script and share to SHIFT team for review and feedback. Vendor must incorporate the feedback given by the SHIFT team. The feedback and incorporation may go on until the satisfactory output ensures. The SHIFT team will review the quality of video clip in accordance with specification. Vendor will provide all raw footage of the project to SHIFT team in a portable hard disk (hard disk will be provided by SHIFT). Some other key activities to be considered for the video production:

· Take around 10 interviews with the selected participants (high profiled persons) in Dhaka going to their offices/selected location as per the scheduled date & time.

· Perform appropriate video filming and shoot interviews with the projects’ beneficiaries and stakeholders in four implementing areas.

· Cover a range of respective issues related to micro-merchants subjects (different components of events/activities, as well as general footage that illustrates the real, positive and negative, situation of women and girls)-Avoiding gender stereotyping. 

· The video will be developed in English and the final version of the video will be subtitled in Bangla.

· The videos has to be of high quality and resolution so that it can be used for various purposes.

· Develop video in-line with UNCDF branding guidelines

Due Date:

4.30 p.m. (local time) on Thursday, August 06, 2020

Address:

https://etendering.partneragencies.org

Relevant agencies to consider include Shift communications and APCO Worldwide.