Earlier this year, the gaming company Electronic Arts, which is behind the popular game FIFA, was embroiled in a big PR crisis, which was one of the biggest scandals to ever strike the company. The crisis happened because an EA employee allegedly sold Ultimate Team cards for thousands of dollars.
It is the hope of every business person that they will never have to face a crisis. But, unfortunately, no matter how much you try to evade it, there is still a chance of dealing with a crisis, especially when it is least expected. During this crisis, communication is one
At the beginning of the year, plenty of young people jokingly bought a small number of shares on the stock market from a failing company that was once a big corporation – GameS top. However, toward the end of January, a group of users on the social media platform Reddit
When it comes to the rollout of the Covid-19 vaccines, communicators everywhere face a very critical situation to get the narrative right. Last month, when the FDA and CDC announced that there would be a temporary pause on the administration of the Johnson & Johnson vaccine and people were rightly
All companies should be prepared for the inevitably of a PR crisis. It can happen to anyone, and it can be about anything – from a negative review to a failed event, or even a data breach. When a company is facing a PR crisis, it should create a response
While launching a business is a difficult feat, identifying and optimizing its growth potential is an even more difficult matter that many business owners have trouble navigating. Especially when the business starts growing, and the environment starts changing. Fortunately, there are several different ways that business owners can find the
Due to the ongoing pandemic, crisis communication became a part of the job description for external and internal communications professionals, which has led to plenty of different difficulties for employees whose job roles are constantly shifting. Fortunately, there are several ways that organizations can strengthen their crisis communication responses for
A company should always be well prepared before a crisis to be able to navigate and mitigate the situation successfully. This preparation is done with a crisis communications plan that assesses all possible risks for the company, audits for any vulnerabilities, and then creates responses for multiple crisis situations with
After months of a global pandemic, uncertainty and protests have changed the meaning of crisis communication. Some experts in the field are going even as far as to say that everyone is a crisis communicator these days. With the insights of Zignal Labs, here is what all this means for
After a year of uncertainty and chaos, things have changed for crisis communications and crisis PR, which means public relations experts have to learn more new things to keep up with the new demands. The beginning of a brand new decade saw a world filled with protests, economic uncertainty, and
