We conducted an interview Q&A with Kimberly Smith, Marketing Manager at Clarify Capital. There have been some PR blunders in 2020. Can you give us a real-world example of one? The Norwegian cruise line campaign #FeelFreeToFeelMore is a prime example of PR done poorly. The campaign, which premiered in March, skipped over the pandemic entirely, creating
What are some of the major 2020 crisis PR disasters? We asked some experts and got the following. According to Chris Norris, Managing editor at SleepStandards.com, “In this fast-paced digital world, with social media readily available to almost everyone it’s scary to make any mistakes, especially in public. Just thinking about it would
“Trust is earned, respect is given, and loyalty is demonstrated” is the first half of a quote by Ziad Abdelnour, Lebanese-born American financier. For many brands, customer loyalty can make a tremendous difference is how and whether that person’s friends and family follow the lead. But a survey in late
Between online misinformation, misleading advertisements, and social media trolls, today’s crisis management planners have to be prepared for any type of emerging disaster. Whether that’s on a familiar front or a new and unexpected one, the best way of managing a crisis is with a solid plan. These days, brands
There are a lot of things missing from grocery and big box store shelves, but nothing has become more emblematic of the COVID-19 crisis than shelves without toilet paper. Panic buying caused sales of toilet paper to more than double what they were in March 2019. And, if anything, demand
China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official numbers that have come out of the country, and there has also been plenty of criticism
If a company is facing a serious problem that is threatening its reputation as well as many important relationships, it means it’s time for that company to get in touch with a crisis management firm. A number of situations are valid reasons for concern when it comes to businesses working
Different PR pros hold different predictions regarding anticipated trends in 2020’s crisis communication. Some anticipate a rise in crisis preparedness, while others predict a rise in ethics in crisis management for various reasons. With the 2020 elections set to raise the need for crisis PR, crisis communicators will need to
In an earlier article, we discussed how to begin drafting a plan by identifying the primary and secondary spokespersons. Here is a presentation of the next steps. The top topics to focus on were identified earlier and the plan should center around them. Continue by gathering all current and pertinent
Nike PR has suffered two PR crises in 2019 that continue to have reverberating effects throughout the company and country even as the year draws to a close. While the two are very different in nature, they have been handled well, but not before causing some damage to Nike’s stock.
