Crisis PR

Southwest Airlines - everything-pr

What Airlines can Teach About Crisis Communications

Linda Rutherford, VP and chief communications officer at Southwest Airlines, recently shared some tips for crisis communications and making a plan in advance. These ideas apply to all businesses and are pretty basic concepts. If you don’t already have a plan, start one, and if you do, continue to update

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CVS introduces generic competitor to EpiPen

CVS introduces generic competitor to EpiPen

Months back, when Mylan, maker of the popular EpiPen announced that the product’s price was going up rather precipitously, people from coast to coast panicked, then began looking for another option. Some tried to go without the life-saving drug. Others looked toward Canadian import companies. This was the status for countless

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pfizer public relations

Pfizer drops the cost of vaccine to charities

It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking

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How Can Local Governments Prepare in Advance for a Crisis

How Can Local Governments Prepare for Crisis PR

All that’s needed is to watch the news for a few weeks for people to know that crisis can happen with very little warning. Natural disasters – flooding, earthquakes, tornados, and blizzards offer little or no warning for communities, but at the same time, those communities are aware of what

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Crisis PR and the Pentagon's Budget

Crisis PR & the Pentagon’s Budget

For decades a large part of the U.S. federal budget has been attributed to military spending and development. It’s not a secret. But information was released recently about how much of their budget is about PR, and what some would call the propaganda machine. The sad truth is that the

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German TV star takes heat for blackface sketch

German TV star takes heat for blackface sketch

Okay, say it with me now, if you do something in blackface, no matter how funny you think it is, you will need to hire a PR company to fix your stupid mess. Seriously, at this point in history, you would think folks would be beyond certain things. It doesn’t

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Crisis PR - How Natural Disasters Impact Travel PR

Crisis PR – How Natural Disasters Impact Travel PR

Natural disasters are never a good thing, but is it possible to bring good out of such an event when it happens? Take hurricanes or tsunamis; they can leave a lot of damage in their wake, and when it comes to travel public relations for that area or resorts, it

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