Learn how beauty brands navigate digital PR disasters, from cultural appropriation to influencer scandals, with key lessons on authenticity and recovery in the social media age
Learn how Uber’s Greyball scandal revealed illegal practices to evade law enforcement, leading to public backlash and damaged trust due to poor crisis management.
Learn from major PR crisis failures and how poor communication strategies damaged brands reputations over time, from BP and Facebook to United Airlines and Volkswagen.
Learn how poor crisis communications destroy brand trust, examining key failures like BP, United Airlines & Boeing through real case studies and essential lessons
Learn essential strategies for handling PR crises, from advance preparation and quick response to transparent communication and stakeholder engagement. Tips for protecting reputation.
Learn from major sports PR disasters and how poor crisis management affected Tiger Woods, Lance Armstrong and other athletes’ careers and reputations
Learn how BP’s mishandling of public relations during the 2010 Deepwater Horizon oil spill worsened their legal troubles and led to lasting reputational damage.
Learn from major PR disasters including Pepsi’s Kendall Jenner ad, Gap’s Pride campaign and New Coke. Explore what went wrong and how brands can avoid similar mistakes.
Learn crisis PR strategies to protect your brand reputation with proven tactics for preparation, response, accountability and building trust during tough times
Learn how AI is revolutionizing public relations with tools for media monitoring, crisis management & personalized targeting to transform brand communications
