RFP, Public Relations, Marketing, Social Media and more!
Humor is powerful in public relations. A joke or meme can capture attention and build rapport, making brands endearing to their audience. Duolingo, the language learning app, is a prime example with its sassy...
In January 2024, a seemingly simple “How is everybody doing?” from the official Elmo account on X unleashed a tidal wave of emotional responses, both positive and negative. This unexpected vulnerability surprised even the Sesame Street...
In today’s digital age, cyber attacks are not a matter of “if,” but “when.” When a brand experiences a data breach or security incident, the impact goes far beyond lost data and financial repercussions. ...
Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...
In the age of instant information and hyperconnected communities, any brand can find itself at the center of a PR crisis. Whether it’s a misstep in marketing, a product malfunction, or a social media...
It’s a great feeling to know that a business is sailing calmly, without a storm in sight. However, that kind of calm and serene climate can quickly change, as practically any situation can devolve...
In today’s fast-moving digital world, maintaining a brand’s reputation is vital. Managing how people see a brand, especially through public relations, is crucial for shaping and maintaining a positive image. What is reputation management?...
Crisis situations can strike any organization at any time. Whether it’s a public relations nightmare, a product recall, a natural disaster, or a financial scandal, having a well-defined crisis communications plan is crucial. What is crisis...
In the world of public relations, managing a crisis effectively can be the difference between an organization’s survival or its downfall. Crisis communications planning is not just a precautionary measure. It’s an essential component of...
In today’s hyper-connected digital world, where information travels at the speed of light, brand reputation management isn’t just a buzzword. It’s a business imperative. A brand’s reputation is the cornerstone of trust, credibility, and...
