Learn how United Airlines’ 2017 passenger removal incident became a PR disaster, damaging its reputation through poor crisis management and communication failures
Learn key crisis PR principles and strategies from 2025’s defining corporate incidents, from airline disasters to tech outages. Expert insights on effective response.
Learn how strategic litigation PR helps companies manage legal disputes, protect reputation and control media narratives during lawsuits and crises
How McDonalds used litigation PR to shape public perception of the 1994 hot coffee lawsuit, turning a potential PR disaster into a debate about frivolous lawsuits
Learn how beauty brands navigate digital PR disasters, from cultural appropriation to influencer scandals, with key lessons on authenticity and recovery in the social media age
Learn how Uber’s Greyball scandal revealed illegal practices to evade law enforcement, leading to public backlash and damaged trust due to poor crisis management.
Learn from major PR crisis failures and how poor communication strategies damaged brands reputations over time, from BP and Facebook to United Airlines and Volkswagen.
Learn how poor crisis communications destroy brand trust, examining key failures like BP, United Airlines & Boeing through real case studies and essential lessons
Learn essential strategies for handling PR crises, from advance preparation and quick response to transparent communication and stakeholder engagement. Tips for protecting reputation.
Learn from major sports PR disasters and how poor crisis management affected Tiger Woods, Lance Armstrong and other athletes’ careers and reputations
