Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker
At some point, someone in the US will find a way to get some traction on renewable energy. It’s only a matter of time. But that “time” may not be Any Time Soon. The industry took a relatively big PR hit recently when SunEdison Inc. filed for Chapter 11 bankruptcy
When it comes to public relations, there’s often a line between what IS okay and what SHOULD BE okay. Depending on the issue, that line could be wide, with plenty of gray area open to interpretation. But that’s not always the case, so it’s incumbent on a public figure to
Verizon employees began their strike early in April protesting to the company’s plans to outsource jobs and transfer some work to other areas of the country. Leaving the company to face the largest strike in their history. But it turns out, at least to this point, the strike is having
Saying “I’m sorry” after a terrible mishap in our private lives can seem like the most unpleasant experience. But saying sorry in the public arena? That’s even more nerve-wracking. An unsaid apology in the public sphere may not only spur hatred towards a public figure or brand, but it might
When most companies think of crisis management, they think of handling the issue in the public sphere. However, more and more, companies realize the best approach to managing crises includes employees in the process. They are, after all, the face of the company; especially in service industries. So, even before
For the past several years the poster child for bad ideas in automotive PR has been General Motors. The ignition switch debacle hurt the company in myriad ways. Thanks to stupid moves by VW and other automakers, the GM story has fallen off the front page, but it’s not been
The Chicago Police Department is still reeling after a task force announced findings that included “decades” of systematic discrimination among law enforcement. Now, officials at the city are faced with a must-decide scenario. “Doing Nothing” is really not an option at this point. Especially since that’s been the tactic used
Chipotle did not weather the e.Coli problem well. Since news about tainted food hit the news, people have been flocking pretty much anywhere else to get their “healthy fast” fix. Now the company is resorting to outright paying people to get fans to come back, literally giving food away. The
Over the past few decades, there’s been a lot of talk about an impending food crisis – a shortage. But in public relations, preparing for a food crisis speaks more specifically to preparing for crisis communications within the food industry. Did someone become sick or – even worse – die
