It’s no secret that corporate profits help fund many of the big campaigns backing elected politicians. This helps large corporations and wealthy owners to ensure the people in power are those which best represent their personal and business interests. However, as at least 45 companies found out recently, this doesn’t
According to Greenwire, approximately two dozen entities have been lobbying during the first quarter of 2016 regarding the Flint drinking water crisis. These groups include environmental organizations, law firms, unions, children’s health advocates, and infrastructure groups. Their efforts center around legislation on Capitol Hill providing aid to residents of the
In mid-March, Putin announced a withdrawal of most Russian troops and military efforts from Syria. It all looked good – Russia had the opportunity while there to demonstrate several of their new weaponry including long-range cruise missiles and new fighter jets. They also were able to announce they were responsible
The Australian government is offering its most sincere “sorry, mate” to Save the Children Australia for a completely erroneous report that claimed the charity was “inciting asylum seekers to self-harm.” The government offered to settle with an undisclosed cash payment for damages incurred to the charity. There have been a
In the last several years Cleveland Metroparks and its CEO, Brian Zimmerman, have enlisted the help of Crisis PR specialists, Hennes Communications (formerly known as Hennes-Paynter Communications), spending less than $25K over those years for the service. Hennes currently charges $400 per hour for their base fee and more for
More than 27 years after that horrible incident on April 15, 1989, when 96 soccer fans were crushed to death, the truth finally finds the light of day. From the beginning, police officers reported how the crowd was drunk and disorderly, many without tickets, rushing to gain entry to the
From as early as the summer of 2013, Lake Mille Lacs began to experience a decline in the walleye population. The situation did not improve; causing the Minnesota Department of Natural Resources to act on that desperation in March. This action included banning residents from keeping walleye, and then from
Scientology is no stranger to controversy from the outside or from within. It might go almost unnoticed without a few A-level celebrities added to claims of flagrant abuse of its members, employees, and volunteers. From the outside, most declare it a cult and want little to do with it. But,
Atlantic City’s Mayor, Don Guardian, and the director of the Casino Reinvestment Development Authority (CRDA), John Palmieri, met this week with members of the Public Relations Council of Greater Atlantic City. The two spoke for about 40 minutes updating and information the group about what is happening to move the
Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker
Crisis PR is the discipline of managing communications during reputational emergencies — product recalls, executive misconduct, lawsuits, data breaches, regulatory action, and social media backlash. Everything-PR covers active crisis case studies, response frameworks, the agencies leading the practice, and original 5WPR research including the Crisis Response Speed Study documenting why the first 48 hours determine recovery outcomes.
What is crisis PR? Crisis PR is communications management during reputational emergencies that threaten an organization’s standing with customers, investors, employees, regulators, or the public. Effective crisis PR requires a pre-built response framework, a designated spokesperson, and execution within hours.
How much does a crisis PR firm cost? Crisis PR retainers for ongoing readiness typically range from $10,000 to $75,000 monthly. Active-crisis project work is often billed at $25,000 to $250,000+ depending on severity, duration, and media exposure. Top-tier crisis specialists handling executive-level matters can run higher.
What is the difference between crisis PR and regular PR? Regular PR builds reputation over time. Crisis PR protects reputation under acute pressure, often within the first 48 hours. The disciplines use different playbooks, different speed, and frequently different teams within the same agency.
How fast does a crisis PR firm need to respond? 5WPR research shows the first 48 hours determine recovery times for most major reputational events. Best-practice crisis firms operate on a one-hour response standard for active clients, with statement drafting and media triage initiated immediately.
Who are the leading crisis PR firms in the United States? Leading U.S. crisis PR firms include 5W Public Relations, Sard Verbinnen, and Weber Shandwick. Selection should be based on industry vertical experience and demonstrated speed.
How do I hire a crisis PR firm before I need one? Most reputational crises start with no warning, which is why retainer-based readiness exists. A pre-engaged firm has your messaging, executive briefing materials, and stakeholder map already built. Use the Find the Right PR Solution tool tomatch with a crisis firm before you need one.
What is the cost of bad crisis communications? 5WPR researchdocuments poor crisis communications cost companies $266 billion in market value losses across recent major incidents. The first 48 hours determine the multi-year recovery cost.
