The Middle East’s center of power for the petroleum world, Saudi Arabia, launched a public relations drive to show the world how committed to the global climate change talks in Paris this year. Their ace in the hole was none other than PR titan Edelman, an agency that has strong
When companies split, crisis easily ensues. In this conversation with Paypal VP Kirsten Wolberg about eBay and Paypal’s split last year, she discusses the different ways averting crisis becomes possible if companies take creative steps and have a firm grasp of company values. It’s rare for companies as large as
In times of international crisis, the world of public relations is equally affected by global tragedies, like the terrorist attacks in Paris this past Friday night. The reaction of corporations and their public relations firms are most effective when keeping a supportive and somber tone. At the same time, companies
The former head of the Kuala Lumpur office of APCO Worldwide, Paul Stadlen, is at the center of a scandal sweeping through Malaysia. Reports recently surfaced suggesting that the PR expert’s newest client is none other than the Prime Minister. Government officials want the truth of Stadlen’s relationship with the
Miles Nadal, the former MDC Partners CEO recently dropped another 1.842 million shares of his former company’s stock, leaving him with just 7.5 percent ownership in the endeavor. And he wants even less. Apparently, he’s not the only one. But, even as Nadal’s interest in MDC is falling, other organizations
Up until recently, U.S. ex pat, Jonathan Roberts (40) lived the life of a successful PR professional as a partner at C4 Digital Group, a growing firm with several offices, including one in New York. Acting as a contractor, Roberts worked with a variety of companies including London’s high-end Royal
When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right. After all, the “old established” businesses hate successful upstarts, so your only allies are your happy customers. This is a lesson Airbnb learned the hard
Edelman, the world’s largest Public Relations firm billed The University of North Carolina at Chapel Hill a total of $1,695,656 for crisis PR work done in 2014 for work surrounding a major academic scandal. The scandal involved lawsuits, and a continuing NCAA investigation as a result of fake classes, and
The October list of New York tax delinquents is out – and it’s a continued effort to shame citizens into paying their debts. Clearly no one wants to be seen as behind in their payments to the government. It’s a strong, aggressive public relations strategy. Some of the more notable names
In today’s world of social media and instant news flashes traveling around the world in seconds, what is your company’s plan for when something negative happens? Events flying in the face of your company’s security and reputation? Are you prepared? Do you know how to handle and counteract such a
