Crisis PR

C4 Digital Group Jonathan Roberts

THE UK PR Firm Owner Who Is On America’s Most Wanted List

Up until recently, U.S. ex pat, Jonathan Roberts (40) lived the life of a successful PR professional as a partner at C4 Digital Group, a growing firm with several offices, including one in New York. Acting as a contractor, Roberts worked with a variety of companies including London’s high-end Royal

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airbnb

Airbnb: When PR Goes Wrong

When you pioneer not just a new brand but an entirely new type of industry, it really pays to get your consumer public relations right. After all, the “old established” businesses hate successful upstarts, so your only allies are your happy customers. This is a lesson Airbnb learned the hard

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Crisis PR everything-pr

Hill+Knowlton PR: Have a Crisis Preparedness Program in Place

In today’s world of social media and instant news flashes traveling around the world in seconds, what is your company’s plan for when something negative happens? Events flying in the face of your company’s security and reputation? Are you prepared? Do you know how to handle and counteract such a

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Justine Sacco

Forgive Justine Sacco: Let The PR Pro Move On… 

It has been almost two years since Justine Sacco famously sent a terrible, hateful tweet as she was jumping on a plane for the second leg of her journey to enjoy the holidays with family in South Africa. What Sacco said, was taken literally and by the time her plane landed

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MDC Partners Repairs Damage

MDC Partners Trying to Repair the Damage

MDC Partners has had its problems. Its shares dropped dramatically this past April after news that the SEC was launching an investigation into the CEO of MDC Partners Miles Nadal. Then shares plummeted after receiving a subpoena from the Securities and Exchange Commission. The SEC requested documents “relating to CEO expenses,

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Amys Baking Company

Did Bad PR Shut Down the Amy’s Baking Company Nightmare

Amy’s Baking Company in Scottsdale, Arizona recently announced they’re closing their doors. Amy and Samy Bouzaglo, owners of the restaurant, have had a number of very controversial PR moments in the past couple of years, of course as a result of Gordon Ramsay’s Kitchen Nightmares. The couple denies negative PR

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