Crisis PR

Wal-Mart spies

Mercury Public Affairs: Wal-Mart & the Appearance of Evil

For those of you who did not read Time’s piece on Wal-Mart’s latest PR goof, infiltrating union meetings Mata Hari style is just not cool. With allegations of bribing Mexican officials in the breeze, apparently Sam Walton’s dream may just be turning into a public nightmare. Is this a “worst

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nutella

Nutella and KFC Face Costly PR Nightmares

Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?

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tiger woods nike commercial

Tiger Woods’ Meteoric Drop Scares TAG-Heuer Away

Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer’s side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless… he plays the PR game right.

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