Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences, build more trusting relationships with customers, and get those customers to convert. However, despite all that knowledge, there are a few especially important public relations strategies that some
PR is no longer confined to interacting with the public. Today, the scope of PR includes presenting a unified brand image and corporate identity, spreading positive news about the brand, building its reputation and protecting it during a crisis. The tools of PR include conducting research, creating special events, writing
When a business starts to grow, so do the risks of a crisis situation happening start to grow too. Crisis situations aren’t usually something that companies can expect when they happen, but once they do, most companies are left wishing they could have been better prepared. Fortunately, instead of figuring
Over the last couple of years, given everything that the world has gone through, most companies now think they’re ready to face practically anything. After all, they’ve managed to get first-hand experience on how a global crisis such as the pandemic, can have an impact on all business operations overnight.
The best-laid plans of any business can go awry. There are always ways to circumvent a crisis in business. How bad news is handled will greatly affect how good news is accepted by the media and the target audience of a company in the future. Each time a brand faces
A crisis is inevitable for any business. It can result in loss of public support and trust. Without a proper crisis management plan, the reputation of a company may be damaged beyond repair. Crisis management should involve a set of tools and practices which can reduce the effects a crisis
A PR crisis can occur anytime. How a company responds to a crisis will determine the impact the crisis has on the company’s reputation. The last couple of years have made businesses experience how a crisis can affect operations. Preparation for a crisis involves assessing the crisis, and readying the
The restaurant industry is cutthroat. Some don’t make it beyond the first year of operating, while others are out of business within a couple of years . There are food safety concerns which have intensified during the pandemic. Restaurants are trying to think of new ways to serve customers in
The most effective crisis communication plan is consistent and clear. That’s why companies have to create a crisis communication plan that includes primary messages, regular updates, and delivery methodologies, which can ensure that all crisis communication is strategic and thoughtful. When a company only communicates in a way that’s reactive
When a company is going through a significant change, it’s relatively easy for its employees to feel intimidated or out of the loop. Even during the best times clear and consistent communication from a business is very powerful. However, during difficult times of crisis, giving people the information they need
