A brand can be confusing, complicated, or plain chaotic about its tone of voice or messaging. It then becomes necessary to bring its range of offerings into focus and gain control over how the brand is perceived by consumers. Managing perception helps customers make sense of a multifaceted organization. It
T-Mobile has reported the sixth breach on its data in only three years. The recent breach affects 40 million customers whose data and records have been compromised. This includes their unique device numbers, social security numbers, and Driver’s license numbers. News emerged recently of unauthorized access to T-Mobile’s systems when
Tragically in Florida, there are 10 dead and 151 people missing after a building collapsed in Miami. It’s been very difficult to find survivors and there are videos and photos of the building collapsing. Many of the building’s residents ended up getting trapped in the segment of the building that
The management of a PR crisis can make or break the reputation of an organization. When the crisis in question is newsworthy, it is important for the organization to take steps that are efficient and effective in order to avert any lasting consequences. The crucial steps that an organization can
Planning is beneficial in any organization, whether new or established. In almost every industry, organizations plan for future activities. Avoiding future planning can spiral into complications during a crisis, ultimately leading to the demise of an organization or a company. That is why planning is essential in all areas of
Earlier this year, the gaming company Electronic Arts, which is behind the popular game FIFA, was embroiled in a big PR crisis, which was one of the biggest scandals to ever strike the company. The crisis happened because an EA employee allegedly sold Ultimate Team cards for thousands of dollars.
It is the hope of every business person that they will never have to face a crisis. But, unfortunately, no matter how much you try to evade it, there is still a chance of dealing with a crisis, especially when it is least expected. During this crisis, communication is one
At the beginning of the year, plenty of young people jokingly bought a small number of shares on the stock market from a failing company that was once a big corporation – GameS top. However, toward the end of January, a group of users on the social media platform Reddit
When it comes to the rollout of the Covid-19 vaccines, communicators everywhere face a very critical situation to get the narrative right. Last month, when the FDA and CDC announced that there would be a temporary pause on the administration of the Johnson & Johnson vaccine and people were rightly
All companies should be prepared for the inevitably of a PR crisis. It can happen to anyone, and it can be about anything – from a negative review to a failed event, or even a data breach. When a company is facing a PR crisis, it should create a response
