Development Counsellors Int’l: Profile
Development Counsellors Int’l is a place marketing firm based in New York City, with offices in Denver, Toronto, and Los Angeles. They specialize in economic development marketing as well as PR and travel digital marketing, and their team of experts prides themselves on their successful campaigns and passion for places.
Values to Generate Success
Since 1960, Development Counsellors Int’l has worked with over 450 cities, regions, states, and countries to attract visitors and investors. No matter what corner of the world they are marketing, their five core values remain the same — be a knowledge sponge, keep promises, embrace a passion for places, share your talents, and pursue happiness.
As a value-based PR and marketing agency, Development Counsellors Int’l has proven their high level of commitment to telling their clients’ stories and ultimately bringing prosperity to their communities. Through their location marketing work, they benefit the lives of thousands of people who call these destinations home.
Economic Development Marketing Services
Development Counsellors Int’l utilizes a tailored approach to economic development marketing and lead generation. They are specialists in improving a community’s image and generating investment opportunities for the area.
Their team produces high-quality leads for their clients by using top-notch business intelligence tools, data and analytics, and insights on how to reach corporate executives. Companies who employ their lead generation services can expect targeted ads, calls-to-action, and search engine marketing to drive their target audience to their website.
For clients seeking an increased media presence, Development Counsellors Int’l offers public relations services. One of the best proven ways for economic development is media exposure, and their connections with reporters and producers allows their clients access to top media outlets.
Digital marketing and advertising are two constantly changing aspects of today’s marketing landscape. Knowing their clients’ target audiences is at the core of the team’s digital strategy. Their digital marketing team knows how to use research and refined strategy to drive results.
Travel PR and Tourism Marketing Services
In addition to economic development services, Development Counsellors Int’l offers tourism marketing services to their clients as well.
Place marketing is their expertise, and this can be seen in their unique ability to help clients understand what makes their community unique and develop a consolidated brand. From logo design to specific advertising and marketing strategy plans, Development Counsellors Int’l offers comprehensive destination branding services.
Social Media and Email Marketing
Social media and email marketing is now more important than ever. Development Counsellors Int’l knows that one of the best ways to reach new audiences and reconnect with old visitors is through social media and email outlets. Their services include influencer marketing, paid search strategy, and tourism content marketing.
Their research division works tirelessly to provide industry insights that set their clients apart from the competition. They offer competitor analyses, lead qualification reports, destination brand audits, and more to guide their clients’ future marketing strategy.