Digital Media Agency Needed To Make Pittsburgh International Airport Take-Off

2016-01-08 by EPR Staff

Allegheny County Airport Authority

The Allegheny County Airport Authority (ACAA) is seeking a website and search engine optimization company for ACAA, Pittsburgh International Airport and Allegheny County Airport. Allegheny County Airport Authority operates Pittsburgh International Airport (PIT) and Allegheny County Airport (AGC), and has more than 400 employees.  Proposals are due by January 11, 2016.

The organization is currently undergoing a rebranding process to more closely align its position, message and visual representation with the advances it has made in the last few years as well as those it anticipates continuing to deliver on in the future. Likewise, an entirely new website is required to not only reflect that brand but to be a physical/electronic manifestation of that brand while providing internal and external audiences the information and functionality required of a world- class, progressive airport.

Pittsburgh International Airport offers a prime location for passenger and cargo air service with 8 million travelers and 140,000 aircraft operations per year. This world-class airport is located between New York and Chicago, and 90 minutes by air or overnight truck to half of the U.S. and Canadian population. Allegheny County Airport was dedicated on September 11, 1931. When it was completed, it was the third largest airport in the country, as well as the only hard-surface airport, and the first airfield with lights. Today, AGC is Pittsburgh’s executive gateway, supporting more than 60,000 business and corporate-related operations per year. Many of the area’s largest corporations base their aircraft here including PPG, PNC and Alcoa.

Pittsburgh International Airport is an emerging model for other airports around the country who have experienced these changes and challenges. After being “de-hubbed” by US Airways and the subsequent merger between that entity and American Airlines, the airport struggled. However, in the last two years, it has steadily increased the number of routes, locations and airlines providing service to passengers as an Origin and Destination (O&D) airport versus a hub.

The organization needs a new website that reflects the new brand visually and in message and one that is visually pleasing, easily navigable and has transactional capabilities, particularly for parking, it must be built with an eye toward scalability, where the website acts as both a destination for information, education and an improved customer experience as well as a portal for customer/data acquisition and revenue generation.

Elements of the new website should include:

  • Reflection of new brand as well as embodiment: i.e. progressive, responsive, etc.
  • Engaging, interactive experience for all target audiences; easily navigable
  • Universal content-management system, flexibility with consistency across existing and proposed assets
  • Integrate with other systems, marketing and otherwise, to optimize customer data and other information sharing, revenue generation, etc.
  • As much a reporting tool as a communications tool, i.e. measure effectiveness of various other communications strategies, tactics and vehicles (advertising, direct marketing, etc.)

Proposals are due by January 11, 2016 to:

Paul O’Rourke

Senior Vice President, Marketing & Communications

Allegheny County Airport Authority Pittsburgh International Airport Landside Terminal, 4th Floor Mezz. P.O. Box 12370

Everything Public Relations News Insights Author Richard D. Pace