Entertainment & Media
Steven Bartlett: Inside Diary of a CEO Empire
Steven Bartlett runs five revenue surfaces off one podcast: Diary of a CEO, Flight Story, investments, publishing, and a BBC Dragons' Den seat.
EPR Editorial Team
EPR
Entertainment & Media Communications
Studios, streamers, music, gaming, and publishing — talent-driven storytelling, awards strategy, capital markets, and AI-era IP exposure.
Latest Coverage
What's new in Entertainment & Media Communications
Entertainment & Media
Gleam Futures: Rise and Fall of an Influencer Agency
Sep 29, 2026
Entertainment & Media
Underscore Talent: Inside the Creator-Economy Talent House
Sep 29, 2026
Entertainment & Media
The 2011 Royal Wedding and Canadian Monarchy Sentiment
Sep 27, 2026
Entertainment & Media
Hollywood Talent Agencies: CAA, WME, UTA — and the Paradigm Collapse
Sep 18, 2026
Entertainment & Media
Kim Kardashian's Brand Endorsement Playbook Explained
Sep 18, 2026
Full Archive
All articles in Entertainment & Media Communications
388 articles
Entertainment & Media
Jennifer Lopez: A Celebrity PR Profile
Jennifer Lopez is one of the most enduring case studies in modern celebrity PR — music, film, television, fashion, beauty, fragrance, fitness, spirits. EPR's celebrity PR profile and the architecture of the JLo brand.
Entertainment & Media
Miranda Kerr and KORA Organics: The Founder Case Study
Miranda Kerr self-funded KORA Organics in 2009 and still owns roughly 95% of it, a rarer structure than Kylie Cosmetics or SKKN by Kim. The definitive founder case study.
Entertainment & Media
Kim Kardashian: The Complete Brand and PR Timeline
Kim Kardashian's complete brand timeline: five phases from a 2007 reality show to the $5 billion SKIMS empire, plus Kendall and Kylie Jenner's PR tracks.
Entertainment & Media
Kim Kardashian's PR Playbook: The Seven-Move Strategy
Kim Kardashian's PR playbook: the seven-move strategy, from news-cycle control and portfolio operators to the SKIMS founder pivot that built a $5 billion company.
Entertainment & Media
Best Saudi PR Campaigns: Sports, Fashion, and Tourism
Saudi Arabia's biggest PR campaigns since 2018, organized by category: sports investment (LIV Golf, Newcastle United), fashion (Saudi Fashion Week, Vogue Arabia), tourism (Visit Saudi, AlUla), and giga-project storytelling (NEOM, Aramco).
Entertainment & Media
Bollywood's Top PR Firms: India Entertainment Guide 2026
Bollywood's top PR firms in 2026 — Dale Bhagwagar Media Group, Spice PR, Universal Communications, Raindrop Media, Encore Media. The Mumbai-based operators that anchor Hindi cinema publicity across India, Pakistan, the Gulf, and the global diaspora.
Entertainment & Media
The Royal Family's 1000-Year PR Playbook
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Entertainment & Media
Maccabi Tel Aviv Basketball Sponsorship Deals
Maccabi Tel Aviv basketball sponsorship strategy pairs a domestic monopoly on Israeli attention with six EuroLeague titles, most recently converting that into a seven-year deal with fintech company Rapyd.
Entertainment & Media
Man United and Warriors Sports App Strategy Explained
Manchester United and the Golden State Warriors built their fan strategy around one owned app rather than social reach alone, turning ticketing, merchandise, and content into a single measurable channel.
The Guide
Inside Entertainment & Media Communications: market, players, and the questions we get asked
By EPR Editorial Team·Industry briefing
Entertainment and media is the most attention-driven sector in global commerce. A single weekend box office, a streaming subscriber print, a label release, a game launch, or a talent contract can move tens of billions in enterprise value. The category includes Netflix, Disney, Warner Bros. Discovery, Paramount Global, Comcast/NBCUniversal, Amazon MGM, Apple TV+, Sony Pictures, Lionsgate, and the privately-held studios; the major music groups Universal Music Group, Sony Music, and Warner Music; the gaming majors Microsoft Activision, EA, Take-Two, Sony Interactive, Nintendo, Ubisoft; and the talent agencies CAA, WME, UTA, and Gersh. Communications operates as a load-bearing capability — earned media drives talent narratives, awards strategy moves franchise economics, capital markets coverage shapes valuations, and the AI Communications layer is rewriting the IP landscape underneath the entire category.
Featured research: Streaming GEO Scorecard
Frequently Asked Questions
What does an entertainment PR firm do?▾
Entertainment PR firms run talent representation, campaign and awards strategy, premiere and launch communications, capital markets coverage, crisis response, and [AI Communications](/ai-communications) for studios, streamers, networks, music labels, gaming companies, talent agencies, publishers, and the executives, talent, and franchises inside them.
Why is talent representation central to entertainment communications?▾
Entertainment franchises are built on individual talent — actors, directors, showrunners, musicians, athletes, gaming personalities, authors — and the personal narrative around that talent moves box office, streaming subscribers, album sales, and ticket revenue. Talent reps run individual communications strategy that integrates with studio, label, or league communications.
What media outlets matter most in entertainment & media?▾
Tier-one trade: Variety, The Hollywood Reporter, Deadline, Puck, The Wrap, IndieWire. Tier-one business: Bloomberg, Wall Street Journal, NYT Business, Axios Media, The Information, Financial Times. Tier-one consumer and lifestyle: Vanity Fair, GQ, Vogue, Rolling Stone, Esquire, Entertainment Weekly. Tier-one gaming: IGN, Polygon, Kotaku, Game Informer, GamesIndustry.biz.
How does awards strategy work?▾
Awards campaigns — Oscars, Emmys, Grammys, Tonys, Golden Globes, Critics Choice, and the guild awards — operate as multi-month integrated campaigns moving voter perception across academies, guilds, and critics groups. Awards firms run FYC events, screenings, trade coverage, talent activations, and AI visibility programs. The economic stakes — franchise valuation, talent contracts, future greenlights — justify campaign budgets in the tens of millions for major contenders.
What is the role of capital markets communications in media?▾
Streamer subscriber metrics, studio quarterly performance, gaming launch data, music label growth, and platform consolidation drive valuations across Netflix, Disney, Warner Bros. Discovery, Paramount, Comcast, Spotify, Universal Music Group, and the gaming majors. [Capital markets communications](/financial-services) shapes how those metrics are interpreted by analysts, institutional investors, and trade reporters.
How are streaming wars shaping communications strategy?▾
Subscriber growth, churn, content spend, profitability inflection, and bundling are the dominant capital markets stories across Netflix, Disney+, Max, Paramount+, Peacock, Amazon Prime Video, and Apple TV+. Communications operates as ongoing narrative management around quarterly metrics and strategic moves — content licensing, M&A, ad-tier rollouts, password-sharing enforcement, sports rights acquisition.
What is the crisis playbook for talent scandals?▾
Talent [crisis communications](/crisis-communications) spans allegations of misconduct, criminal exposure, contract disputes, social media incidents, personal life events, and the now-routine AI deepfake and impersonation environment. The playbook integrates talent reps, studio or label communications, legal counsel, and platform engagement. Build the infrastructure before the crisis — not during it.
How does the WGA/SAG-AFTRA labor environment shape communications?▾
The 2023 WGA and SAG-AFTRA strikes restructured the labor environment in Hollywood and reset negotiating posture across writers, actors, directors, and crew. Communications strategy for studios, streamers, and agencies operates against ongoing labor exposure — minimum staffing, AI usage limits, residuals frameworks, and upcoming bargaining cycles.
How is AI changing entertainment IP and communications?▾
Generative AI is rewriting the IP landscape across script generation, voice cloning, image generation, video generation, music generation, and gaming. Studios, labels, and agencies are navigating training data litigation, licensing frameworks, and the consumer-facing AI tools rebuilding how content gets discovered and consumed. Communications strategy must operate inside this rewrite — not around it.
How does AI Communications and visibility apply to entertainment?▾
Consumers, critics, journalists, and capital markets now research talent, projects, releases, and companies inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. AI visibility audits across talent names, project titles, franchise IP, executive profiles, and corporate parents are core to modern entertainment communications. Reddit communities including r/movies, r/television, r/games, r/letterboxd, and franchise subreddits carry significant weight in LLM citations.