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October 2017. Two-day owners meeting. Roger Goodell exits with a statement designed to satisfy no constituency fully and avoid alienating any constituency entirely. The canonical case on commissioner-level crisis communication under structurally impossible conditions.
EPR's canonical reference on the NFL concussion crisis — the substantial foundational sports health communications case study. The substantial Mike Webster autopsy, substantial Bennet Omalu CTE identification, substantial $1+ billion player settlement, substantial Will Smith Concussion film, substantial 2015 Case Keenum case, and substantial five operational lessons established for sports health communications work.
The premise this article tested in 2015 — that big stars no longer guarantee big box office — became the operating reality of Hollywood. A decade later, franchise IP, streaming, director-as-brand, cultural-moment marketing, and audience-led discovery replaced star power. Tom Cruise is the last reliably bankable solo star.
Online reputation in 2026 is what ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews say about a brand when buyers ask. The 2021 framing missed the bigger shift: critics and reporters now feed AI engines that generate the answers buyers actually read. Citation Share is the new measurement.
The Deepwater Horizon disaster did not just damage BP. It killed the Minerals Management Service — and reshaped how federal regulators survive corporate crisis. The story of Ken Salazar's Order 3299, the BOEM/BSEE split, and regulator survival as downstream of comms.
The Jimmy "Superfly" Snuka case: the 1983 death of Nancy Argentino, the 2015 indictment, WWE's 32-year communications gap, and what sports communications operations should learn from it.
The 2024 Disney proxy fight is now the modern reference case for successful activist defense. Nelson Peltz's Trian Fund Management lost the April 3, 2024 vote at approximately 94-6, with the decisive margin reflecting Joele Frank Wilkinson Brimmer Katcher's defensive financial communications work. Five operating principles for modern activist defense — anchored in the canonical case file.
Elaine Maimon considers the fundamental shifts necessary for higher education to survive the devastating effects of COVID-19 in our latest Q & A.
Expert, experienced and knowledgeable is how Merriam-Webster defines Philadelphia-based Maven Agency.
The 2009-2011 Toyota unintended-acceleration recall — 10M+ vehicles, Akio Toyoda's congressional testimony, the NHTSA-NASA electronics clearance, the $1.2B DOJ settlement, and the reliability-moat recovery. The reference case fifteen years on.
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