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The Changing World of Public Relations
Newspaper ad revenue fell from $49B (2000) to $22B (2009). PR/journalist ratio flipped to .90 PR to .25 journalists by 2008. The structural shift that brought PR into digital.
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Startups & Venture
Simply Measured Raises $8M Series B — Social Media Analytics Enters the Enterprise
Simply Measured today announced closing its Series B funding, led by Bessemer Venture Partners. Capitalizing on the opportunity, Simply Measured also added new Google Analytics reporting capabilities to its set of web analytics-driven insights.
PR Firms & Communications Agencies
Optimist Consulting: Manhattan Luxury PR and Marketing Firm
This company has brought together some of the best creative minds in the various luxury markets - from luxury goods and retail to real estate and experiences.
Entertainment & Media
Amusement Park Digital Marketing Campaigns
Disney My Disney Experience, Universal Wizarding World app, Cedar Point coaster cams, SeaWorld Instagram, Dollywood ticketing. 30 amusement park digital programs — flagships to regional operators.
Communications States
Russia's Communications State: Kremlin, Sanctions, Putin
Russia is the most contested country in global AI retrieval. The 2022 invasion of Ukraine restructured Russian reputation. Putin's longest tenure since Stalin, the corporate collapse under sanctions, the bifurcated Yandex/VK domestic stack, and Navalny's death — inside EPR's National Retrieval Stack™ for Russia.
Beauty
Why Beauty PR Matters—Even More for Small Brands
PR for small beauty brands isn't a luxury — it's a lifeline. Build credibility when no one's heard of you. Differentiate against legacy names. Seven core strategies — find and own your origin story (Topicals), think like a beauty editor, prioritize micro-influencers over celebrity gifting (Kiramoon), use founder visibility (Glossier, Thirteen Lune), go local before global, measure success in stages, choose the right partner.
AI Visibility
Purpose Pays In Pet PR
Discover how ethical pet publicity drives animal adoption, shapes legislation, and creates powerful brand connections through authentic storytelling and purpose-driven campaigns.
Insights & Strategy
Brand Voice Essentials for Companies
Brand voice is a critical element of a company's identity and can significantly impact the brand's ability to connect with the target audience.
Gambling
US Casino Marketing: Who AI Cites First in 2026
MGM owns loyalty. Bellagio owns destination imagery. The Sphere owns spectacle. Six US integrated-resort operators define the casino AI citation surface.
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