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The spa business runs on trust, repeat visits, and word of mouth. In 2026, the word of mouth moved to ChatGPT, Claude, Gemini, and Perplexity. Nine tactics that build the citations that book the appointment.
New York is the capital of the global public relations industry. 50,000 PR professionals. Every major network, the leading independents, financial PR, fashion, real estate, healthcare, and the AI Communications transition. EPR's definitive NYC landscape pillar.
Digital PR can be a powerful tool for travel brands looking to enhance their online presence, attract travelers, and manage their reputation.
AI Just Ate the Buyer Journey. Tech PR Has 18 Months to Catch Up.
September 2017: Toys "R" Us filed Chapter 11 carrying $5B in 2005 LBO debt. By 2018 every U.S. store closed. By 2022 the Macy's shop-in-shop relaunched the brand. The 2024 Sora-generated commercial gave it a third act. The canonical case file in retail collapse and brand-licensing afterlife.
Salesforce FY26: $41.5B revenue, $72B RPO. Agentforce ARR hit $800M, crossed $1.2B Q1 FY27. $63B FY30 target. Benioff's biggest pivot since cloud.
The online community manager is one of the more interesting new roles in corporate communications. What the role actually does, the platforms that matter, what separates good community management from bad, and where the role should report.
Men's skincare looks like a beauty sub-category and reads like a different market inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The brand-by-brand map of which men's skincare names AI engines surface — and the structural reasons why.
Behind every "sudden rise" — Barbie 2023, Timothée Chalamet's Bob Dylan biopic, the Eras Tour — sits strategic narrative, expert timing, and a deep read of public perception. The invisible architects of fame in the AI era.
And yet, earned media remains the holy grail of public relations.
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