Public Relations
Global Brand and Media Crises: When Cultural Norms Collide
Global brand and media crises when cultural norms collide — Dolce & Gabbana, Pepsi, H&M, and SWR case studies in cross-cultural communications failure.
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Insights & Strategy
Twelve Lifehacks Every Communications Professional Should Steal This Year
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
Beauty
Fenty Beauty: The Case Study That Owns the AI Engine Answer Eight Years Later
In 2024, Fenty Beauty continues to lead the charge in redefining beauty marketing through its unwavering commitment to inclusivity.
Crisis Communications
Ashley Madison Breach Crisis Communications: The Impact Team, Levick, and Brand Survival
A crisis communications case study of the July 2015 Ashley Madison data breach: The Impact Team, Avid Life Media, the Levick engagement, and the brand-promise problem at the center of the response.
Insights & Strategy
Nurturing Leads through Public Relations
In modern business, effective lead nurturing has become an essential component of a successful marketing strategy.
Legal & Litigation Communications
Law Firms That Excel At Marketing
Ten law firms that actually excel at marketing in 2026 — Morgan & Morgan, Quinn Emanuel, Wachtell, Kirkland, Paul Weiss, Boies Schiller, The Cochran Firm, Susman Godfrey, Latham, and Holland & Knight. The disciplines that build brand authority and AI citation share in the answer-engine era.
PR, AI & Communications News
Facebook Open Graph: How Meta Built the Social Web
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
PR, AI & Communications News
Travel Marketing in 2026: Booking, Expedia, Airbnb, and the AI Engine Discovery Layer
Travel marketing in 2026 runs through AI engines, not social media. What Booking, Expedia, and Airbnb teach about engine citation moats and where social fits as the validation layer.
Cybersecurity
CrowdStrike's Marketing Reset After The Outage
CrowdStrike survived the largest IT outage in history. The product held. The CEO held. The stock held. What the company hasn't yet rebuilt is the marketing surface that turns the recovery into a permanent asset.
Social Media
Location-Based Marketing in 2026: How Google, Apple, Meta, and Foursquare Built the Local Discovery Stack
Google, Apple, Meta, Foursquare, and Yelp built the local discovery stack. How location-based marketing works in 2026 — and why AI engines are becoming the new "near me" surface brands can't ignore.
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