Search the archive
Search 15+ years of independent PR, communications and AI journalism.
Results
The food category is the highest-velocity vertical on TikTok. Chipotle's #GuacDance, Dunkin's Charli D'Amelio partnership, Chick-fil-A's UGC architecture, The Pink Sauce, and Crumbl's weekly menu cycle each illustrate one structural lesson. The 2026 playbook is structural — branded sound, recurring drops, always-on creators, founder visibility, crisis readiness — not tactical.
In March 2016, roughly 1.5 million Verizon Enterprise Solutions contact records went up for sale for $100,000 — hitting the very division Fortune 500s hire to clean up their breaches. A crisis communications case study in the contradiction.
The full Redstone arc — 2016 board fight, 2019 CBS-Viacom remerger, 2022 Paramount Global rebrand, August 2025 Skydance close. A decade-long case study in media-conglomerate communications, now finished.
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
A college football brawl breaks out. The head coach speaks before counsel clears the statement. The Gators-Tigers crisis communications breakdown — and the modern playbook every athletic department now runs.
Launching a brand on TikTok is not Instagram with a different aspect ratio. The four-phase launch structure — hero creator anchor, sustained organic cadence, owned-format invention, crisis readiness — and the case studies worth studying.
How Steve Harvey built a $100M+ media franchise across Family Feud, the Steve Harvey Morning Show, Netflix standup, and brand licensing — and survived the Miss Universe crisis.
LA County is the largest county in the U.S. by population — 10 million residents, 88 incorporated cities, $46B annual budget. The Department of Public Health, the Sheriff's Department, the 988 crisis response architecture, and the 2025 wildfire response that defined the county's modern emergency communications.
Harvard estimated the Chinese state generates 480 million social media posts a year. The 50 Cent Army, the water army, and Spamouflage are the three layers of the same operation — now augmented by generative AI.
HPE CEO Meg Whitman publicly killed the Uber CEO rumor July 27, 2017 via tweet. 30 days later Dara Khosrowshahi (Expedia) got the job. The 37-day succession crisis, the named candidates (Whitman, Immelt, Bain, Mayer, Staggs), and the 9-year compounding outcome for each.
Top searches
Browse by hub
Flagship anchor. Every firm, every name. 565+ agencies indexed by specialty, region and people.
Core editorial hub. News, research, case studies, careers and RFPs.
Guides, research indexes, tools, regulation and case studies.
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Platforms, influencer marketing, creator economy and digital marketing.
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Healthcare PR, cannabis and wellness, pharma.
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic
