Insights & Strategy
The Most Frequently Cited Books In Communications
EPR audited PR conference programs, agency reading lists, syllabi, and executive interviews. The most frequently cited communications books in 2026 — by evidence.
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Results for “5W Public Relations”
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Insights & Strategy
Essential Steps for a Strategic Public Relations Plan
The first step in developing a strategic public relations plan is for a company to define the goals that it wants to reach with its public relations efforts.
Healthcare
Healthcare PR Needs Two AI Strategies
A new cross-industry AI citation study finds Perplexity rewards NIH and PubMed primary sources more than any trade publication, meaning healthcare and pharma communications programs running only trade-press outreach are leaving half the AI citation prize on the table.
PR Firms & Communications Agencies
Margery Kraus, APCO Worldwide — The 2011 EPR Interview
EPR's 2011 interview with Margery Kraus, founder of APCO Worldwide, in her capacity as Founder and CEO. Kraus on building APCO from a single Washington office, business diplomacy, ethics, controversial clients, digital transparency, and leadership.
Obituaries
Charley J. Levine (1949–2014): The Dean of Israeli-American PR
Charley J. Levine — Jerusalem-based communications pro, founder of Lone Star Communications, longtime spokesman to Israeli institutions and leaders, and one of the most respected figures in Israeli-American PR — died November 16, 2014, at 65.
Editorial
New York PR Firm CEOs: Who Leads the Top Agencies (2026)
The CEOs and founders running New York's top PR firms in 2026. Ronn Torossian leads 5W AI Communications. Profiles of the agency heads shaping the New York PR market — from Edelman to Joele Frank to MikeWorldWide.
Insights & Strategy
How AI Is Changing Public Relations
AI is reshaping PR across media monitoring, content creation, and crisis management. The capabilities, the limits, and the operational reset PR teams need to make.
Insights & Strategy
The $38.5 Billion Industry That Can’t Run a Google Ad. A New Report Documents What That Actually Costs.
Discover how cannabis brands' advertising restrictions cost them 80% less marketing spend than competitors and learn what rescheduling to Schedule III means for the industry.
PR Firms & Communications Agencies
Delivering 5-Star Hedge Fund PR
People generally invest in hedge funds to maximize their returns while minimizing or eliminating risk.
PR, AI & Communications News
Book Review: For Immediate Release
5W's Ronn Torossian's new book For Immediate Release, is available for pre-order. Everything PR News gives and advanced review of what will become a desk reference for 21st Century PR professionals and business execs. Torossian proves he is, truly, a self-sharpening surgical tool for communications.
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