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Discover how to market women's products digitally by moving beyond pinkwashing and stereotypes to create authentic strategies that respect intelligence and diversity.
BetterHelp ranks #14 in 25 Health Brand Campaigns That Redefined Digital Marketing, featured for its Influencer-Led Expansion campaign and strategy of…
Discover how app digital marketing creates an attention arms race through push notifications, gamification, and influencer partnerships, reshaping consumer behavior.
EPR's founding-era profile of Finn Partners — Peter Finn's December 2011 spin-off from Ruder Finn, the early team, and the 2015 Horn Group acquisition that pushed the firm to $70M. For the current 2026 state, see EPR's current Finn Partners profile.
Five predictions for the year ahead — influencer compression, named-ambassador strategies, podcasts overtaking conferences, the press release format under pressure, and the end of the third-party cookie. Each one has a winner and a loser attached.
B2B affiliate marketing differs from B2C in lead cycle, commission structure, and partner profile. The frameworks that work — partner sourcing, deal economics, attribution, and program-level KPI design.
The Global Situation Room (GSR) is a Los Angeles-based public affairs consulting firm founded circa 2016 by Johanna Maska, former Director of Press Advance for President Obama (2008-2015, traveled to 40+ countries). Currently 10th anniversary. Specialty: crisis and reputation management, public affairs, global strategy. Operates Situation Room Studios podcast division. Publishes annual public affairs and reputation indexes. Maska is a NewsNation contributor.
Glow Recipe, COSRX, Beauty of Joseon lead the K-Beauty citation map. How Korean beauty translated double-cleansing, ingredient transparency, and the Reddit community into AI engine retrieval authority.
Building brands through recall cycles, ingredient panics, and a rewritten consumer pantry.
Marriott Bonvoy 200M. Hilton 'Stop Clicking Around.' Visit Dubai $500M. Tourism Australia. Airbnb. Delta 'Keep Climbing.' Six hospitality marketing architectures.
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