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How E Commerce Companies Use PR To Grow Sales
E-commerce companies use public relations (PR) strategically to enhance their brand visibility, build credibility, and ultimately grow sales.
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Results for “Influencer Marketing”
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Technology
K2 Global Communications: Israeli B2B Tech PR Agency Profile
K2 Global Communications is a Kfar Saba, Israel–based B2B tech communications boutique founded in 2005 by Larry and Amy Kenigsberg, specializing in cybersecurity, AI, and deep tech.
PR Firms & Communications Agencies
Hugh Burnham, Lumina Communications: B2B Tech PR With $30B+ in Exits
Hugh Burnham, CEO of Silicon Valley and Manhattan-based Lumina Communications, on B2B tech PR with $30B+ in client exit value and 22 pandemic-year client wins.
Insights & Strategy
How NBA Top Shot and Funko Build Collectible Communities
NBA Top Shot and Funko built passionate collectible communities through transparency, drop cadence, and earned-media coverage. The model durable enough to outlast the NFT cycle.
PR, AI & Communications News
PR Agency News Round-Up — March 2024 Archive
Archived agency news round-up from March 2024 — MMGY Global, Xhibition International, MikeWorldWide, Edelman, Jennifer Bett Communications, Hunter, and Ruder Finn. For the current standing index, see The Leading PR Firms by Market, Industry, and Region.
PR Firms & Communications Agencies
Lazar Partners Now Runs Inside FINN's Global Health Practice
Lazar Partners — now LAZAR, a Finn Partners Company — is the New York healthcare communications consultancy founded in 2001 by Fern Lazar. Acquired by FINN Partners in September 2019. Specialties: biopharma, biotech, medical devices, specialty pharma. Integrated PR and IR capability. Clients have included Auxilium, Insulet, Biogen Idec.
PR, AI & Communications News
NetBase Apparel Study: Social Channels Then, AI Engines Now
In 2013, NetBase and Edison Research found women used different social channels for different apparel sub-categories. Thirteen years later, the channels have moved — to TikTok, Reddit, Pinterest, and the AI engines — but the underlying behavior has not. The 2013 finding read against 2026.
Marketing
AI Gaming Marketing: How Games Get Discovered Inside ChatGPT, Claude, and Perplexity
There are a lot of ways to build users for a game - and here are some specific digital marketing ideas tailored for a gaming company:.
Marketing
Marketing to Teens: Stop Trying to Be Cool
Learn how brands fail at teen marketing by trying too hard to be cool. Discover why authenticity beats trends and how to earn respect from Gen Z consumers.
Marketing
Barcelona's Tourism Marketing Success
Barcelona built one of Europe's most-studied destination marketing playbooks — anchored on Gaudí's architecture (Sagrada Família, Park Güell), Catalan cultural identity, the Mediterranean diet, and the events calendar (Primavera Sound, La Mercè, Mobile World Congress). Plus the over-tourism reality the marketing produced — 12M annual visitors against 1.6M residents, the 2024 decision to phase out tourist apartment rentals by 2028, and what the case teaches about destination capacity.
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