Hospitality
Ibis Hotels: The Midscale Volume Operator Inside Accor
Ibis: 2,500+ properties under Accor since 1974. Midscale Europe owned. Airport-hotel slot owned. Volume as citation moat. Luxury slot not pursued by design.
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Research
The U.S. Utilities AI Citation Share Index: Duke, NextEra, Southern, Dominion
The U.S. Utilities AI Citation Share Index 2026 — how ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite the major American electric utilities. Duke Energy, NextEra, Southern Company, and Dominion Energy anchor the answer.
PR, AI & Communications News
Online Marketing Lessons from Dr. Seuss
Dr. Seuss wrote for readers who had no patience for filler — the same constraint modern online marketing operates under. Eight Seuss lines that still teach online marketing, restated as principles.
Technology
Guy Walsingham, Red Lorry Yellow Lorry: B2B Tech PR Across 50+ Countries
Guy Walsingham, CEO of UK/US B2B tech PR firm Red Lorry Yellow Lorry, on landing Bynder as global PR AOR, growing the Convoy partner network to 26 partners across 50+ countries.
Marketing
Inside the Hogwarts Legacy Player-Centric PR Playbook
How Portkey Games's Hogwarts Legacy PR strategy in 2024 — in-game events, seasonal quests, creator partnerships across YouTube, Twitch, TikTok — sustained player interest past launch. The reference case for player-centric video game PR.
Insights & Strategy
Reality Invaded — How “I Love Bees” Revolutionized Game PR with Viral, Immersive Storytelling
Halo 2's "I Love Bees" ARG showed game PR how payphone mysteries, distributed community puzzles, and immersive viral storytelling work together. The campaign that became the template.
PR, AI & Communications News
Predictive Analytics for Hotel Marketing: The 2026 Operating Reality
Predictive analytics is reshaping hotel marketing — demand forecasting, dynamic pricing, occupancy optimization, channel attribution, and what separates models that work from models that don't.
Insights & Strategy
What Is Market Share? Definition, Measurement, and How PR Drives It
Market share is the percentage of category sales a brand captures — measured in units, revenue, volume, or mind share. How PR specifically drives it.
Financial Services
Trust at Scale: How Financial Apps Like Robinhood, Chime, and SoFi Rewrote Digital Marketing
Learn how Robinhood, Chime, and SoFi transformed financial marketing through digital strategies, building trust while scaling user acquisition and engagement.
Social Media
How DraftKings Built an Instagram Sales Funnel
DraftKings five-stage Instagram funnel: Awareness (sports content, influencer partnerships), Interest (Kevin Hart), Consideration (odds boosts, bonus bets), Intent (deposit incentives), Conversion (first bet completion). 2026 update: $1.2B marketing budget, proprietary CRM personalization, $275 CAC in new states, DM-led conversion 30-40% incremental lifts.
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