Public Relations
Using Publicity To Enhance E-Commerce Sales
Here are 22 rules to effectively use publicity to sell e-commerce brands:.
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Results for “Crisis PR”
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Technology
OutCast Agency: The San Francisco PR Firm That Shaped Modern Tech Communications
OutCast Agency, founded 1997 by Caryn Marooney and Margit Wennmachers, was acquired by Next 15 Communications Group in 2005. The bigger story: both founders went on to define modern tech PR — Marooney at Facebook and GV, Wennmachers at Andreessen Horowitz.
PR Firms & Communications Agencies
Communications Strategy Group (CSG): Denver PR Firm Profile
Communications Strategy Group (CSG) — Denver strategic communications firm founded by Steven Shapiro. Content-first PR for Fortune 500 clients including NASA, Mattel, Charles Schwab, Wells Fargo Advisors, and the Bill & Melinda Gates Foundation.
Travel
Digital Transformation and Brand Resilience in Travel and Hospitality
Marriott. Hilton. Disney Parks. Hyatt. AccorHotels. Selina. Aman. Taj. The digital playbook hospitality brands ran to convert disruption into resilience.
Marketing
Budweiser Wears a Black Crown for Buzz at Super Bowl XLVII
Budweiser Black Crown — Anheuser-Busch InBev's January 21, 2013 premiumization launch anchored by two Super Bowl XLVII commercials. Why the well-architected launch failed, the broader 2012-2016 incumbent macro beer premiumization pattern, the subsequent Budweiser arc through the 2023 Bud Light Dylan Mulvaney crisis, and what the case illustrates for contemporary consumer brand marketing.
Careers
How to Land and Grow a PR Job
Public relations is one of the fastest-growing professional services categories. What actually works to land a PR job and grow it into the career you want.
Crisis Communications
Stanley Cup Lead Panic: The Crisis Comms Case Study
Stanley's response to the 2024 lead-content panic — and Hydro Flask's competitor counter-move — as a working crisis communications case study. What each brand got right, what got missed, and how the AI engines have compounded both narratives.
PR Firms & Communications Agencies
Which Women-Led PR Firms Lead the Industry in 2026 — Updated Profiles and Acquisition Timeline
Four women-led PR firms profiled in 2015 — Thomas/Boyd, Brandstyle, Hawkins International, Small Girls PR. Two remain independent; Hawkins was acquired by FINN Partners in 2021; Small Girls PR was acquired by Orchestra in 2024. The trajectory pattern and the AI engine layer.
Insights & Strategy
PR Strategies for European Non-Profits
How European non-profits build PR programs across cultural, linguistic, and regulatory diversity — what works in Berlin, Brussels, Madrid, Stockholm, and the cross-border programs that scale.
Careers
What are the Best Degrees for a Career in Public Relations?
Choosing the right public relations degree is crucial for a successful PR career.
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